The Advancement Digital Communications Manager is focused on promoting University Advancement and Alumni Relations online engagement and presence through email marketing, event registration, website strategy, online giving, social media and additional digital content. Under the direction of the Executive Director, the Digital Communications Manager will be responsible for creating, deploying and measuring email marketing efforts for Alumni Relations, Annual Giving, Stewardship, Development and other areas for Advancement. S/He will develop, manage and maintain the Advancement and campaign websites, which are the digital face of the university for our alumni and donor audiences. This person will be responsible for extending the university’s brand by developing engaging web experiences, marketing ideas and video that support our communication goals. S/He will be responsible for creating reports and analyzing statistics to drive strategy and discussion to help increase return on investment of time and budget. The Digital Communications Manager will be tasked with managing site functionality, including content, design, user experience, marketing initiatives and technical oversight. S/He will provide strategic leadership on new technologies and online trends. The Digital Communications Manager must thrive in a team-oriented, fast-paced, results-driven and customer-focused environment.
Create digital-based communications, including emails for invitations, solicitations, electronic newsletters and other needs.
Recognize and make regular updates to the content, design and functionality of the Alumni/Advancement and campaign website. Design, gather, review, edit and publish compelling and strategic content on the Alumni/Advancement website for increasing conversations and driving more viewers.
Identify opportunities for applying new technologies, digital products and services to online campaigns. Research and implement new developments in interactive marketing that can be used to increase visibility and enhance digital communication. Research emerging web development practices/technology, and participate in long-range planning for the development of the Alumni/Advancement site.
Develop, manage and implement a strategic plan for social media. Create and edit video content for use on web and social media platforms.
Perform web log files analysis and generate e-communication statistics. Implement new digital technology platforms when needed. Stay current on best practices in digital communications. Serve as the product expert to align goals with technical feasibility.
Work closely with the Communications team and University Relations to ensure all ongoing website development initiatives are aligned with the institution's strategic goals and priorities. Participate in Advancement events and functions as needed for social media coverage, etc.
Minimum Qualifications (Required):
Bachelor’s degree from an accredited college or university
Three to five years of experience working in digital communications, advancement, alumni relations or marketing communications
Highly proficient in Microsoft Office applications, including querying and reporting from relational databases
Excellent communication (oral and written) and presentation skills
Experience developing and managing digital analytics protocol and strategy
Ability to maintain a high degree of accuracy and professionalism with strong attention to detail
Knowledge of fundraising principles and practices
Experience in applying branding principles to diverse communications
Success in using various social media tools and emerging platforms
Comfortable working with a diverse group of constituents in a growing environment
Technical problem-solver, fast learner, self-directed, embraces change and works well under pressure
Ability to articulate goals, lead project teams and confidently advocate for a strategic vision
Ability to manage multiple projects at the same time and shift priorities quickly
Knowledge of iModules content management system is a plus, but not required
Special Instructions to Applicants:
Only Internal Professional (SEIU 888 Professional Union) Bargaining candidates will be considered during the first 10 business days of the posting. All other candidates will be considered after that period.
Initial review of applications will begin immediately and continue until the position is filled. However, the position may close when an adequate number of qualified applications are received.
Please include a resume and cover letter with your application. Names and contact information of three references will be required at the time of application.
Internal Number: 502834
About University of Massachusetts Lowell
UMass Lowell is a public university committed to preparing our students for work in the real world? solving real problems and helping real people? by providing an affordable high-quality education.Whether you?re pursuing a career path or still searching for one, UMass Lowell is the ideal place to discover and achieve your purpose. Our campus is bursting with energy? enrollment is up, new academic programs are being launched, and new facilities are being acquired and are under construction. Most importantly, our students are more successful than ever thanks to highly accredited programs, our focus on experiential ?hands-on? learning, and personal attention from our accomplished and committed faculty and staff.