In collaboration with the Executive Director and Public Engagement Manager, the Audience Development Manager plays a key role in ensuring the success and sustainability of the theater and its programs, primarily by finding, nurturing and developing audiences for Musco Center productions. The person is responsible for finding innovative ways to increase patron loyalty, cultivate new audiences, increase community engagement, and write, publish, and create content that advances Musco Center's image. The Audience Development Manager will work closely with the Center's Executive Director to develop marketing and communications strategy and campaigns. The person will lead the implementation of these campaigns and production and dissemination of all collateral materials and promotional materials across multiple channels. The position also writes, oversees content, and manages the website and program books, email blasts, social media posts, advertising, sponsorship opportunities, and advertising sales. The Audience Development Manager maintains all promotional calendars, leads and organizes photo and video documentation and archives, and tracks and reports all budget items. Working with the Director of Parton Services, the person is responsible for further development of patron data and research needed to support marketing activities. The person supports the Executive Director's roles as Musco Center's spokesman and brand steward. Other duties as required.
A minimum of five years of progressive, related experience in marketing and audience development within the arts sector in multidiscipline performing arts organizations; or experience working in an arts or community organization.
Experience working with diverse community groups and audiences and success in engaging them in the arts.
Knowledge of arts and culture community in Orange County, as well as local promotional and media vehicles.
Experience creating, implementing, monitoring and evaluating successful outreach campaigns, patron loyalty and cultivating new audiences through all forms of media—traditional, digital, and social, at the local and regional level.
Experience with collaboration, writing and implementation of successful campaign collateral and brand messages.
Leadership skills to engage and motivate teams, improve services and connect with diverse constituents. Proven ability to address diverse problems, define relevant issues, draw sound conclusions and make responsible decisions.
BS in Arts Administration, Business, Marketing or related field. Advanced degree preferred
Familiarity with safe practices when working in a theater
Experience carrying out duties when faced with interruptions, distractions and a fluctuating workload in a timely manner.
Experience in managing the revenue and expense budget with the ability to prepare, monitor and reconcile budgets and expenses.
Strong time and project management skills with the ability to juggle competing timelines and priorities and a real gift for getting things done accurately and efficiently; thrives in a busy and changing environment.
Strong analytical skills to think strategically, evaluate and understand data, identify key areas, develop appropriate solutions and achieve goals and meet deadlines.
Excellent oral and written communication and interpersonal skills to interact, communicate and persuade diverse groups and individuals at all levels.
Demonstrated strong organizational and problem solving skills, with proven ability to make independent decisions appropriate for a manager level.
Ability to work independently and as part of a team, secure information/data, and make recommendations based upon the information/data gathered.
Computer skills to use word processing, spreadsheet, presentation, provide in-depth internet research, and electronic mail preferably of Microsoft Office applications
Technical skills to learn to use enterprise software systems needed for the position (Blackboard, Dashboard, etc.)
Ability to use tact and diplomacy and maintain high level of confidentiality.
Ability to learn and interpret University policies and procedures that pertain to the duties of this position.
Applicants for Staff and Administrator positions must be currently authorized to work in the United States on a full-time basis. Chapman University does not sponsor applicants for Staff and Administrator positions for work visas.
The offer of employment is contingent upon satisfactory completion and outcomes of a criminal background screening, and returning to the Office of Human Resources a signed original acceptance of the Chapman University Agreement to Arbitrate.
Internal Number: 20393
About Chapman University
Chapman University is one of California's oldest and most respected private universities, offering distinguished undergraduate and graduate degrees in the context of a liberal arts and sciences university. For more than 150 years, Chapman University has served as a symbol of educational access and excellence in the state of California. Founded as Hesperian College in 1861 in Woodland, California by members of the Christian Church (Disciples of Christ), we admitted men and women and people of color from our earliest days. Endowed by the Valencia orange magnate Charles Clarke Chapman, the institution changed its name to Chapman College in 1934, and by 1954 had moved to the former campus of Orange Union High School in Orange, California. The college again extended higher educational access when it began offering classes to military personnel at El Toro Marine Base.In 1965, Chapman took undergraduate education to the high seas when it began running World Campus Afloat, the program that would eventually become Semester at Sea, a tradition that continues at Chapman through our world-wide study abroad programs.Since our founding, Chapman has grown into a highly regarded university that at...tracts high-achieving undergraduate and graduate students from all over the United States, and more than 60 nations around the world.Our mission statement: To provide personalized education of distinction that leads to inquiring, ethical and productive lives as global citizens.