Lead, create and execute integrated, strategic, creative communication plans for product and segment initiatives with little oversight. Influences overall direction of communication strategies and channels throughout the marketing organization.
Direct all support resources when needed, including Marketing Communications, Strategic Research, Legal and Compliance, to ensure successful implementation of strategies developed.
Attend project meetings, providing strategic insight, presenting overview of initiatives to other associates and ensuring all commitments are met according to timelines and budgets.
Gather relevant market research and competitive intelligence data to support strategies developed.
Subject matter expert in the area they support and provides proactive communications insight to product/segment managers in the development of products or other marketing projects
Provide high level strategic thinking to advance the effectiveness of various communication vehicles in delivering and reinforcing company messages.
Coordinate product launches, exhibits and meetings to ensure optimum benefit from communication and promotion initiatives through prudent use of CareFirst resources.
Participate in the creative process for a variety of CareFirst’s marketing campaigns and initiatives
Be a thought leader on effective communications using the most up to date communication channels and methods. This would include digital, social, print, and other emerging communication trends.
Effectively write and edit clear, concise copy and executive communications, including, but not limited to, PowerPoint presentations and speeches.
Lead the strategic planning and development of all marketing materials and necessary follow-up communications for the product/segment. Candidate must have the ability to bring a sales perspective to strategies and materials.
Manage creative development of sales materials, group and member communications and online information. Work with internal associates and/or external clients to develop marketing materials to support and adhere to sales and marketing and CareFirst’s corporate goals, strategy and brand image.
Assist Marketing Communications’ in developing letters, newsletters, promotional material and sales and marketing materials when needed.
Coordinate research and evaluation to assess effectiveness of promotional campaigns and to identify innovative solutions and corrective measures.
Develop and implement methods to track effectiveness of all communication.
Refine strategies and tactics based on tracking results.
Report tracking results to senior management and peers to educate and persuade.
Represents the department in executive meetings to present communications strategies.
Provides leadership to team of communications strategists.
Mentors communications professionals.
Assists in hiring, managing and leading intern(s).
A college degree in communications, journalism, marketing or a related field and a minimum of 5-7 years of professional, strategic communications experience.
Experience working in a matrix organization with proven capabilities to align corporate initiatives with marketing communication strategies.
A proven track record for superb written and oral communications; excellent proofreading and editing skills, and a passion for creating engaging and relevant web and print content.
A proven ability to write with varying tone and the ability to translate technical and industry jargon into copy that is of interest to the reader.
A keen attention to detail and the ability to prioritize and manage a variety of tasks simultaneously; sometimes under pressure and often tight deadlines
Ability to establish strong relationships across departments and an understanding of client needs, the consumer experience, marketing strategy and operational capabilities
An understanding of advertising design print production and electronic communications.
Exceptional oral and presentation skills
Must be professional, organized, enthusiastic and a team player who can work independently.
A creative thinker who embraces and drives change.
A strong relationship builder and influencer who is comfortable working with leaders at all levels.
Ability to work in a fast-paced environment and meet targeted deadlines.
Thorough understanding of individual marketing and sales strategies; strong understanding of electronic communications, promotions; ability to write for marketing communications, oral and presentation skills; ability to lead a team and work independently and in collaboration with associates across departmental lines.Strong preference for Medicare Advantage experience
In addition to the required qualifications, 2-3 years of sales and/or health insurance experience, a good understanding of health care trends and experience working with sales are preferred. An understanding of government regulations and experience dealing with government regulations is also preferred.
Department: Advertising, Brand & Marketing
CareFirst BlueCross BlueShield is an Equal Opportunity (EEO) employer. It is the policy of the Company to provide equal employment opportunities to all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information.
Note: The incumbent is required to immediately disclose any debarment, exclusion, or other event that makes him/her ineligible to perform work directly or indirectly on Federal health care programs.
The associate is primarily seated while performing the duties of the position. Occasional walking or standing is required. The hands are regularly used to write, type, key and handle or feel small controls and objects. The associate must frequently talk and hear. Weights up to 25 pounds are occasionally lifted.
Internal Number: 12711
About CareFirst Blue Cross Blue Shield
CareFirst is the health care marketplace leader in more ways than one. We are the largest health care insurer in the Mid-Atlantic region, employing more than 5,000 associates and serving nearly 3.4 million members in Maryland, the District of Columbia and Northern Virginia.We are also innovation leaders – our associates are continually finding creative and effective ways to deliver greater value and service to our members and improve the quality of life in our communities. The new normal for the health care industry is constant change and evolution and CareFirst strives to drive the future of health care through our advanced solutions.We promote learning and development by encouraging and supporting our associates to invest in their own learning and development. We are guided by a powerful set of values that inform and influence our interactions with each other, our members and our community.
BACK TO TOP
MPA Career Center is Just One of the Benefits.
Discover what else MPA has to offer!
The job you are trying to reach from was originally posted at MPA Career Center.