OUR PURPOSE: We are building a championship organization that serves our fans, community and business partners through world class sports and entertainment. We believe that Winning Matters, our Fans come first, with risk comes reward, great teams can achieve unimaginable results, honoring the Pacific Northwest is our duty and driving the business is our responsibility.
POSITION SUMMARY: The Vice President of Marketing is a senior member of the marketing staff for Oak View Group (OVG) and NASC. The position is responsible for the planning and implementing of the arena marketing strategy including brand, ticket sales, media buying, partnership marketing, social and digital media. The Vice President of Marketing acts as liaison and works in collaboration with OVG LA to ensure brand alignment. This position also works in lockstep with the Vice President of Marketing at NHL Seattle and Director, Seattle Center Marketing Rights. The two marketing leaders will effectively collaborate and share resources from an in-house creative agency model, managed by the Vice President of Marketing at NHL Seattle.
ESSENTIAL DUTIES & RESPONSIBILITIES:
Develop and oversee strategic marketing plans with the objective of attracting large scale music events, sporting events, community events and beyond.
Build arena marketing platforms to support the promotion and ticket sales of approximately 50 NHL games, 20 WNBA games, 80 major music/entertainment events, and 25 miscellaneous events each year
Effectively works with Executive Management Team to create meaningful brand and performance KPIs that can be tracked and reported over time
Evaluate the impact of marketing programs in achieving their stated objectives
Collaborate with NHL Seattle creative services team to create the NASC brand and visual identity
Build training programs for event staff to achieve first-in-class fan experiences
Serve as an asset to the OVG Sponsorship team on day-to-day sponsorship proposals, implementation and fulfillment
Develop arena marketing best practices and workflows
Set digital strategy and collaborate with NHL Seattle digital team to build and maintain website, digital marketing, e-commerce and all social media platforms.
Remain current on industry trends and local market insights to inform marketing strategies
Work with OVG staff to ensure consistency and accuracy on the event settlement process
Foster long-term relationships with key accounts while building a path to renew annual business
Fully evaluate marketing programs and use learnings to inform future tactics
REQUIRED EXPERIENCE & QUALIFICATIONS:
7+ years’ experience in large sports and/or music entertainment venue marketing
Bachelor’s degree in Marketing or an equivalent combination of education and experience in field
Proven ability to think strategically with a willingness to roll up sleeves and execute on projects
Experience in relationship management including promoters, Ticketmaster and other partners
Experience with creating successful marketing programs that focus on the fan experience
Must be adaptable with the ability to work under pressure to meet deadlines
Proven experience in successful media buying and ad campaigns
Experience managing owned marketing channels including digital and social
Strong verbal and written communication skills, with an expert ability to present and communicate new ideas and concepts
Exceptional experience in leading, motivating and developing employees
A high degree of personal integrity and consistently put the interests of the organization first
Strong ability to support creative ideation to enhance brand equity while supporting company culture, values and objectives
Must be a fierce communicator and cross-organizational collaborator
PREFERRED EXPERIENCE & QUALIFICATIONS:
Experience with marketing large-scale events in a stadium or concert setting of a similar size (18,000 seats) is highly desirable
Minimal Travel (<10% travel): May be required to travel. Trips may require air travel and/or overnight stay away from home for one or more nights.
Must be able to work a flexible schedule inclusive of weekends, nights and holidays required
Frequent bending, lifting 15-20 pounds, sitting, exposure to multiple external elements, extensive walking through the building
About Seattle Arena Company
A $930 million redevelopment of the New Arena at Seattle Center will transform a facility, formerly known as Key Arena, built originally for the 1962 Seattle World’s Fair into a world class, state-of-the-art City jewel and destination. Located in the heart of Seattle’s Uptown Neighborhood, the new venue will offer a truly unique and intimate experience for NHL, NBA, WNBA Seattle Storm, concerts and other entertainment events, while preserving the historic nature of Seattle Center and its surroundings. This project will be a completely new arena beneath its existing historic-landmark roof that will remain in place. Arena is under construction now, projected opening Summer 2021. 32nd NHL franchise will begin play in 2021-2022 season.