The Director, Membership and Marketing is a critical role within Association Forum, responsible for the development and execution of membership recruitment and retention strategies. The focus of the Director, Membership and Marketing is to increase membership and meet or exceed revenue and expense objectives, positioning Association Forum competitively through consistent use of member segmentation, targeted messaging strategies and corporate guidelines. This role will exercise creativity and innovation to facilitate the development of membership marketing promotional concepts, copy, and package designs based on analysis of marketing, sales and competitive data. This role has significant member/volunteer interaction, serving as liaison to various task forces and committees as required.
Primary Duties and Responsibilities:
Manage the Membership Coordinator and collaborate to provide a high level of customer service as it relates to membership recruitment & retention, support, and an engaging member experience.
Create, implement and execute annual membership recruitment and retention plans to ensure goals are met.
Serve as liaison to the Welcoming Environment Committee.
Create, maintain, communicate, implement and track membership marketing strategies, communications schedule and product development.
Work with volunteers through the Call for Volunteers, annual volunteer training, and quarterly volunteer check-in calls.
Develop and monitor the membership marketing budget.
Create, implement and execute annual membership retention and recruitment plans to ensure retention and recruitment goals are met.
Collaborate with the Marketing team to create persuasive organizational and value proposition messages for all personas. Implement the strategic and tactical promotion of member benefit programs and events to these key member audiences via print, direct mail, and digital marketing platforms.
Collaborate with Marketing team to disseminate recruitment and retention membership marketing messaging and promotions to identified segments.
Assist with organizing information flow associated with a high volume of communications requests to reduce the likelihood of overlapping member messages.
Develop and manage reports for analysis and development of annual membership renewal and recruitment campaigns.
Plan and execute all corporate social responsibility initiatives.
Work in a team-oriented environment to create and manage cross-organizational, integrated membership marketing strategies and modify department work assignments to maintain workflow to ensure deadlines are met.
The successful candidate will demonstrate:
Superior written and verbal communication skills; excellent persuasive communication skills.
Genuine team enthusiasm and positive energy.
Collaborative, can-do approach to problem solving.
Ability to meet deadlines.
Superior project management skills.
Acute attention to detail.
Fosters a team culture that rewards and celebrates Forum values.
MS Office Tools (Word, Excel, PowerPoint).
Ability and willingness to learn new software platforms as needed.
Ability to effectively manage time, prioritize work, multi-task across many assignments.
7 years related experience, 3 to 5 years specific to Association Membership marketing and management
About Association Forum
Association Forum is a 501 (c)(6) organization, considered the “association of associations” for more than 1,500 businesses, charitable, civic and professional organizations headquartered in the Chicagoland area. The Association Forum’s 4,000+ members are the CEOs and staff professionals of national, state and nonprofit organizations, plus vendors of good and services to these businesses. The Association Forum provides essential learning, compelling experiences and powerful resources that advance the professional practice of association management.