A crucial member of the Wexner Center for the Arts’ Marketing and Communications team, the Social Media Coordinator must be fluent in social media tactics and current with industry trends as the overseer of the center’s social media channels sharing compelling stories about the center and its programming, to gain greater exposure for the center, and to highlight the center’s role in the community and in cultural conversations. In partnership with the marketing digital team, provide an engaging gathering place for center followers. The Coordinator creates and schedules social media posts, organizes social media support for integrated marketing campaigns, interacts with followers, analyzes and reports social media data and spearheads social media-based initiatives that expand the center’s reach and audience and as such should possess strong written and verbal communication skills. In addition, the Coordinator has a passion for social media and desire to stay current on industry trends to ensure that the center is a standard bearer in the digital space, utilizing innovative and eye-catching forms of digital outreach and capitalizing on cross-channel marketing opportunities. The candidate will be a dynamic and versatile communicator with a creative or artistic background, who can write quickly and accurately to achieve demanding communications goals that align to multiple projects with changing priorities, while working in a collaborative, matrix organization. The position requires multi-tasking and operates with independence to experiment and find creative solutions in the social space, though it also requires adaptability and collaborative thinking as it manages a brand-appropriate voice online. Some nights and weekends required. Successful completion of a background check required prior to start date.
Bachelor’s degree in marketing, communications, journalism, English, design, or a related field or an equivalent combination of education and experience; two years of professional social media marketing experience on Facebook, Twitter, and Instagram; demonstrated success in social media marketing and strategy, online writing/editing, online community building, online content development, and social media data analysis; proven ability to write and edit effectively for multiple audiences and approaches; working knowledge of social media paid advertising and social measurement; strong understanding of user-generated content management, content marketing, and reputation management; working proficiency with computers, Microsoft Office Suite, and Adobe Creative Suite; strong attention to detail; ability to manage multiple tasks and meet deadlines; ability to work independently and in project teams; ability to collaborate with colleagues from a variety of functional areas; problem-solving abilities and a positive workplace attitude.
Three years of experience in an office environment; experience in photography; knowledge of HTML; interest in and knowledge of contemporary arts; knowledge of University policies and procedures.
Target Salary: $16.89 - $19.23 Hourly
Job Category: Administrative and Professional
Job Appointment (FTE%):
The Ohio State University is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation or identity, national origin, disability status, and protected veteran status.
The Ohio State University is a dynamic community of diverse resources, where opportunity thrives and where individuals transform themselves and the world. Founded in 1870, Ohio State is a world-class public research university and the leading comprehensive teaching and research institution in the state of Ohio. With more than 63,000 students (including 57,000 in Columbus), the Wexner Medical Center, 14 colleges, 80 centers and 175 majors, the university offers its students tremendous breadth and depth of opportunity in the liberal arts, the sciences and the professions.