University Marketing and Communications is searching for a senior copywriter - one who understands that compelling content is a foundational piece for the expression of any brand strategy. Someone who seeks to define, develop and enhance UMSL communications to reach target audiences with messages that resonate and lead to action. A skilled communicator who provides strategic insights and direction for content approaches that elevate and express our university.
UMSL's senior copywriter will lead the development of content for a variety of audiences across a range of tactical communications, including print (promotional materials, brochures, direct mail and other collateral) and digital (websites, email campaigns, infographics, advertisements and video). Though a key focus will be copywriting for prospective student materials, the senior copywriter will also develop content for current students, faculty and staff, administrators, alumni and donors, and a myriad of stakeholders in the broader St. Louis community.
As a central support service for units across the university, MarCom's Creative Services team produces hundreds of materials each year. From print brochures to environmental graphics, from promotional videos to digital assets, each project strategically represents the university and meets the needs of our clients. It all starts with quality content and effective design. In addition to being an effective copywriter, this position with have responsibilities that include:
Serve as a project lead/manager - overseeing content and creative planning and implementation for an array of marketing and communication efforts to ensure consistency in messaging/design to support the goals and objectives of the university and meet the needs of target audiences.
Work collaboratively with our in-house creative services, paid advertising and public relations teams to provide strategic direction for content creation and alignment of effective design to produce a variety of communication and marketing deliverables.
Provide strategic insight for copy and design approaches that include calls to action that support lead generation, lead nurturing, conversions and engagements for various campaigns.
Manage the unit's relationship and involvement with multiple external vendors to ensure brand consistency and messaging for contracted activities.
Develop a strong understanding of academic and administrative programs across all disciplines to create compelling narratives around each to educate and inspire audiences.
Translate print and design copy into our digital environments by working within a content management system to edit, update or place creative.
Write and proofread content to ensure error-free copy, data and information accuracy, and ensure visually attractive formatting, spacing, and graphics that adhere to established standards.
Develop templates, boilerplate language, pride points, university narratives, and related resources or tools that may support units beyond MarCom.
Manage multiple projects as well as office workflow to ensure on-time submissions.
Other duties as assigned.
A Bachelor's degree or an equivalent combination of education and experience and at least 2 years of experience from which comparable knowledge and skills can be acquired is necessary.
Knowledge, Skills & Abilities Possesses conceptual knowledge of theories, practices and procedures within the communications and or marketing functions. Understands key business drivers and uses this understanding to accomplish/complete communications projects/initiatives Basic familiarity with CMS and CRM environments, SEO, testing, and optimizing content through analysis and other quantifiable measures.
Preferred Qualifications Experience working in either an in-house or an external agency or communication environment and have a portfolio of work that may be submitted with application.
Salary commensurate with qualifications and experience
Application Deadline September 13, 2019
Applicants must combine all application materials (cover letter, resume, and list of three references with contact information) into one PDF or Microsoft Word document and upload as a resume attachment. Limit document name to 50 characters. Maximum size limit is 11MB. Do not include special characters (e.g., /, &, %, etc.).
For questions about how applicants apply, please call (314) 516-5805, or if you are experiencing technical problems, please email mailto:firstname.lastname@example.org .
The University of Missouri, St. Louis offers benefit-eligible employees a wide variety of benefits including; health, dental and vision coverage effective on the first day of employment, vacation & sick time accrual, four personal days per year, tuition assistance for employees and their dependents, pension and employee & dependent life insurance. For more information about our benefit, please visit http://www.umsystem.edu/totalrewards/benefits .
UMSL is an equal access, equal opportunity, affirmative action employer that is fully committed to achieving a diverse faculty and staff. Equal Opportunity is and shall be provided for all employees and applicants for employment on the basis of their demonstrated ability and competence without unlawful discrimination on the basis of their race, color, national origin, ancestry, religion, sex, sexual orientation, gender identity, gender expression, age, genetic information, disability, or protected veteran status.
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The University of Missouri?St. Louis (UMSL, commonly pronounced ""uhm-suhl"") is one of four universities in the University of Missouri System. Established in 1963, it is the newest university in the UM System, it is the largest university by enrollment in the St. Louis area with 16,809 students. UMSL's campus is located on the former grounds of the Bellerive Country Club in Saint Louis County, Missouri, United States, within the municipalities of Bellerive, Bel-Nor and Normandy. Additional facilities are located at the former site of Marillac College. UMSL is proud of its motivated, active student body, which consists of over 13,000 undergraduates and 3,500 graduate and professional degree seeing students. UMSL is home to 1,447 faculty members who deliver 54 bachelor's degree programs, 37 master's degree programs, 15 doctoral degree programs and the only professional degree in optometry in Missouri. UMSL provides 24 graduate certificate programs and two education specialist programs. Express Scripts, is the largest corporation in the country, has its headquarters located on a college campus. Express Scripts has 2,500 employees working on the UMSL campus.