Integral position on Rotary’s Social & Digital Media team to manage its global social media communities and content. The Social and Digital Community and Analytics Specialist works with the manager, and specialists, and interacts closely with counterparts in other departments to monitor, assess, engage, amplify, and respond to Rotary’s social & digital media community, including the organization’s 30+ social media accounts and over 2 million cumulative fans and followers.
The ideal candidate will have a strong background in marketing and communications or related field.
Social media plays a critical role in telling Rotary’s story. The Social and Digital Community Coordinator will play a crucial role by communicating directly with members, fans, and followers to help advance Rotary’s mission, in addition to social monitoring, reporting and data analysis.
Manage Social Media Listening, Analytics, and Community Engagement
Manage user-generated content and global content exchange platforms
Monitor, moderate and respond to comments and messages on social networks
Amplify and respond to social media mentions, outcomes, exposure and interest both real-time and on regular basis
Enhance capacity building for Rotary members and social media community through implementation and amplification of program-specific social media campaigns across Rotary’s areas of focus on a global and regional scale.
Iterate, improve and implement strategies, tactics, and social media engagement opportunities and crisis communication monitoring across new and existing platforms and channels
Develop and lead presentations and trainings on social media and community management best practices internally and externally
Create Social Media and Paid Digital Analytics & Insights Reports
Develop content insights and analytics reports to support departmental reporting strategy
Create modular reports comprising topics including brand health, owned content, video, community engagement, and audience
Make data-informed assessments and recommendations to support brand messaging and content strategy
Leverage social platforms and listening tools to identify and engage influencers
Use analytics data to establish and inform brand share of voice around key causes and activations
Identify and leverage new tools for social listening and reporting, and for communicating emerging trends clearly and concisely
Support Social Media and Paid Digital Content Production
Assist with execution and monitoring of paid social and digital media content across multiple Rotary social media channels, including Facebook, Twitter, Instagram and YouTube
Coordinate with channel editors and reporters to relay community engagement support around social media content and campaigns across Rotary’s multiple programs and areas of focus
Work with visual media, editorial, design, global communications, and marketing staff to draft, edit, produce, and distribute creative content and toolkits, including key messages and visuals
Develop and maintain strong relationships with volunteer members, senior management, program staff, and others to engage and encourage and promote effective social media outreach and online engagement
Provide both onsite and offsite media support for major Rotary meetings as assigned
Knowledge and Skill
?Excellent written, verbal and interpersonal communication skills
High-level thinker and solutions-oriented communicator with proven ability to effectively manage multiple tasks
Demonstrated commitment to continuous growth and development; preferably in community management, content analytics, social media or related fields
Demonstrated knowledge of both popular and emergent social and digital media platforms and best practices, with the ability to provide strategic insights and reporting across multiple media
Excellent writing and copy-editing skills, experience writing for multiple audiences and platforms
Ability to effectively communicate complex and technical information in an understandable manner
Experience using social networks, publishing, and monitoring and reporting tools such as Hootsuite, Brandwatch, YouTube, Facebook, LinkedIn, Twitter
Proven ability to work effectively in a collaborative team environment
Functional understanding of multiple languages preferred
Proficiency with software including Microsoft Office 365 Suite, Adobe Creative Cloud, and Adobe Analytics preferred
At least 3 years’ experience in digital media, marketing or public relations with a focus on community management or customer service
About Rotary International
Rotary is 1.2 million inspired business and professional leaders, in 35,000 Rotary clubs and more than 200 geographical areas united daily across cultures and occupations addressing illiteracy, disease, hunger, poverty, and lack of clean water. The fervent idea exchange celebrates diverse perspectives and facilitates positive change. Passion and engagement abound at Rotary International. In exchange for hard work and dedication, our employees are rewarded with competitive salaries, flexible schedules, comprehensive benefits, and job enrichment. We offer all this and more. Come join us. Visit www.rotary.org to learn more.
Rotary’s Commitment to Diversity
One of Rotary’s values is diversity, which we define as embracing diversity in thought, culture, and perspective. As such, we welcome and encourage highly-qualified candidates with diverse experiences and backgrounds to apply.