Digital Marketeer (Customer Journey Expert) (level G-H) [Belgium, full time] We redefine banking. What about you?
There has never been a more interesting time to work at ING. We're on a journey that's centered around our customers, powered by technology and driven by smart, determined people. Our customers feel our people are empowering them to stay a step ahead in life and in business. We're proud of that! Would you like to work for a bank where honesty, integrity and responsibility are valued? Are sustainability, caring for others and thinking ahead part of your DNA? Do you want to make the difference for our customers thanks to our agile way of working ? (click on link to see the video https://www.youtube.com/watch?v=NcB0ZKWAPA0 ) Then read what comes because ING might very well become your future employer. Your role & work environment
As a Digital Marketeer at ING, you will play a crucial delivery role in the data-driven culture supporting our products and services. You will be responsible for delivering valuable insights to both your colleagues and our clients. Your day-to-day job in the squad Perso One will consist of data exploitation / analysis of data with the goal of promotion of personalized content towards our clients. This can be through campaigns and cases on all our touchpoints (our webpage, app and closed web environment). You will promote innovation and testing in the fields of personalized content.
As a Digital Marketeer, you will be part of an Agile environment by being a member of the multidisciplinary team, Perso One, of 8 to 9 specialists. Your colleagues will have a background in data management / analytics in the marketing / risk domain, as well as in IT and/or business.
Your key responsibilities
Your team ('Perso One squad') is responsible for optimizing (potential) customer engagement through data driven personalization and offering the most relevant and personal customer experience. Next to this, innovation in the field of personalization needs to be evangelized within the tribe and to other squads within ING.
As Digital Marketeer, you strengthen your squad by your experience in business and functional analysis, experienced stakeholder management, clear & concise communications, contributing to collaborative and effective team performance, and a natural affinity with the strategic and tactical roadmap of your department ('tribe'). You will work with the product owner to prioritize business and information needs, and accordingly translate them into an analytical approach.
As Digital Marketeer, you understand how a client interacts with ING, via the different communication channels. You will assist designing and constructing customer journeys that ensure the best possible interaction with our customers, in tune with the specificities of each communication channel.
Explain and document the business/user requirements.
Process of engaging with stakeholders and maintaining good relationships with them
Provide data / analytical support for the stakeholders' actions
Identify, analyze, and interpret trends or patterns in results using Adobe (Test&target, SiteCatalyst), Webtrekk or Google Analytics, ...
Communicate these recommendations to the stakeholders using both analytical and business jargon when appropriate (written and oral)
Keep track of innovation and trends within the work field and make sure we stay ahead in personalized digital marketing.
Make sure we develop an experimental mindset with our stakeholders, so future decisions can be more data driven.
Explore how other companies in the same sector or another sector solve the same user need.
We are looking for A colleague with a talent for taking it on and making ithappen, enthusiasm for helping others to be successful and a knack for always being a step ahead. In other words, you strive to bring fresh ideas to life and embrace challenges in a fast changing and complex environment. You are a naturally collaborative person who listens and invests in others to achieve common goals. You love to challenge the status quo and are eager to propose creative solutions to problems.
Enhancing the customer and employee experience is what gets you going: you get energized by assisting the business providing an excellent customer service.
Be analytical: extremely curious, constantly looking for an explanation; analyzing sharply, concise & to the point
Evolution, innovation and testing is part of your DNA. You are interested in how our world (and customers) evolve and translate that into the continuous improvement of our processes and communication channels.
You get things done. With a 'yes-we-can' attitude, with due respect for process and risk management.
Work with small iterations, continuously improve, continuous feedback loop within squad
Take ownership on tasks assigned: you will be cultivating personalization within the bank
Be able to influence and convince not only peers but also the stakeholders based on analytical results
Be capable to take decisions at tactical level and therefore build a trusted relationship with your squad members and your stakeholders
You hold a Master's degree or similar by experience, with 1 to 4 years of experience preferably in digital marketing.
Experience with tools such as Adobe, Selligent or Webtrekk, Google Analytics are a plus; an interest in these tools is a must.
Good knowledge of English, and either Dutch or French
We offer you A brand new position in a bank empowering people to develop their skills and an exciting challenge for people with an entrepreneurial attitude. The possibility to develop your skills thanks to the expertise of our international teams, and our knowledge sharing culture.
Internal Number: 6426144
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