Target is one of the world’s most recognized brands and one of America’s leading retailers. And the only constant in retail? Change. Our business is constantly evolving, using big ideas to solve complex problems.
The REDcard is Target’s premier loyalty product with almost 25% of Target’s sales on our owned financial products. The Loyalty Brand Manager – REDcard role will be at the center of developing the brand strategy and benefits architecture to continue making REDcard the premier financial product in the retail industry.
The retail landscape is evolving and Target is committed to remaining an industry leader. Here’s a snapshot of the unique responsibilities of this role:
Act as a REDcard brand manager, you will work with our marketing and guest insights teams on the overall brand strategy for REDcard inclusive of key benefits, product portfolio and marketing.
Rotate through roles within acquisition, engagement, operations and innovation to learn how to engage our Guest from the start of the loyalty journey to activation and across new financial products.
Develop a lifecycle engagement strategy to drive activation and usage of the REDcard in conjunction with other enterprise priorities.
Run tests on new benefits, new communication strategies and new products to determine optimal REDcard product architecture.
Interpret financial, guest insights and operational performance to identify business risks and opportunities.
Work with internal partners and external vendors to test and launch new exclusive benefits and features that will drive increased card acquisition and usage.
Partner with Target creative and other outside agencies to develop the brand voice for REDcard.
Job duties are reflective of the role and may change at any time due to business needs
Currently enrolled in final year of Business School, with 4 to 6 years of previous work experience
Strong analytical, decision-making, project management and organizational skills
Strong marketing and brand management background
Creative problem-solving and risk-taking skills
Ability to balance strategic thinking and attention to detail
Superior leadership skills with enthusiasm, initiative and a passion for results
About Target Corporation
Minneapolis-based Target Corporation (NYSE: TGT) serves guests at nearly 1,800 stores and at Target.com. Since 1946, Target has given 5 percent of its profit to communities, that giving equals more than $4 million a week. For more information, visit Target.com/Pressroom. For a behind-the-scenes look at Target, visit ABullseyeView.com or follow @TargetNews on Twitter.