The Brand manager is responsible for ensuring that the products, services and product lines that fall under their domain resonate with current and potential customers. These professionals continuously monitor marketing trends, keep a close eye on competitive products in the marketplace and look for opportunities to further their brands. They also regularly meet with appropriate personnel associated with the brand to ensure they maintain a strong day-to-day business understanding of their current and future business objectives. Working under the direction of the Director of PCH Brands, brand managers serve as the point-person for developing, implementing and executing marketing initiatives and activities for their particular brand. These initiatives and activities include campaigns (print, web, social media, broadcast, etc.), events, corporate responsibility programs and sponsorships.
Plan, develop and direct marketing efforts for particular brands or products
Meet at least monthly with the key stakeholders for the brand
Provide transparent, complete and detailed plans for activities on each brand
Take a lead role in suggesting, designing and executing brand strategies
Conceptualize strategic initiatives and implement details of a brand campaign
With other brand managers, the Director of PCH Brands and brand stakeholders develop campaigns and initiatives that support and develop the brand in line with agreed upon goals
Supervise and author brand content
Manage marketing partners such as PCH internal content team, advertising agencies, digital marketing firms and production companies
Implement the insights provided by the marketing analytics function to modify, update, and create new initiatives targeted at improving brand penetration and reach
Performs miscellaneous job related duties as requested.
-Bachelor’s degree in English, Journalism, or closely related field; equivalent combination of education and experience may substitute (REQUIRED)
-Four (4) or more years previous experience in a communications/public relations capacity (REQUIRED)
*Hospital or Healthcare Experience*
Internal Number: 465823
About Phoenix Children's Hospital
With a medical staff of nearly 1,000 specialists, Phoenix Children’s is one of the largest pediatric healthcare systems in the country, and the most comprehensive children's care facility in the state. We provide inpatient, outpatient, trauma and emergency care across more than 75 subspecialties.