Senior Assistant Director of Enrollment Communications
About Northeastern: Founded in 1898, Northeastern is a global research university and a world leader in experiential learning. The same commitment to connecting with the world drives our use-inspired research enterprise. The university offers a comprehensive range of undergraduate and graduate programs leading to degrees through the doctorate in nine colleges and schools. Our campuses in Charlotte, N.C., San Francisco, Seattle, and Toronto are regional platforms for undergraduate and graduate learning and collaborative research. Northeastern pursues advanced research in security and materials at the Innovation Campus in Burlington, Massachusetts, and in coastal sustainability at the Marine Science Center in Nahant, Massachusetts.
About the Opportunity: The Undergraduate Enrollment Marketing and Communications Team is a hybrid marketing and communications team which blends traditional and digital marketing efforts with a focus on communication strategy. The team is made up of experts in skill areas such as: marketing, communications, analytics, and strategy. We are an agile and flexible team that aims to enable better storytelling by stronger reporting and strategic analysis of our marketing and communications efforts.
Reporting to the Associate Director of Enrollment Communications, the Senior Assistant Director of Enrollment Communications is responsible for working across the traditional and digital marketing and communication efforts, including but not limited to: all digital properties (web, social, email), presentations and other media, complex direct mail campaigns, marketing collateral, advertising efforts, event marketing, and market research. Close collaboration with teammates will be a key facet of this role.
Responsibilities: This role will support the Associate Director, Enrollment Communications in a number of campaigns and projects including, but not limited to messaging, updating, and execution of the applicant campaign, decision experience, waitlist, anti-melt, enrolled parents campaign, and orientation campaign. This position will also support communications initiatives such as messaging, content curation, and as otherwise directed by the Associate Director.
The Senior Assistant Director will also work closely with our Enrollment Management partners, including the Undergraduate Admissions Office, Student Financial Services, International Enrollment Management, and Office of Global Services among others on targeted campaigns, programs, and events, as well as collaborating closely with our CX team, external freelancers, and other partners and vendors. In addition, this role will collaborate, support, and assist many of the daily activities and initiatives within the Undergraduate Enrollment Marketing and Communications unit including both digital and communications efforts regarding email, social media, branding, communications, and web efforts.
The Senior Assistant Director is responsible for creating, deploying, tracking and measuring marketing and communication efforts in support of the enrollment strategy for undergraduate day, pre-college, and other programs within Northeastern University. The Senior Assistant Director will build and manage an extensive communications campaigns, including social media marketing efforts, web management, and digital events. In addition, this individual will be responsible for managing print and interactive campaigns through efforts such as research, copywriting, project manager, proof reading, and testing, etc.. Further, the Senior Assistant Director will manage the hands-on execution of a wide variety of marketing activities, including but not limited to event management, development of marketing assets, social media strategy, reporting and analysis, and joint marketing programs with partners. This role will also have responsibilities managing functions such as fulfillment logistics and daily activity, marketing material inventory management and internal distribution, communications support, publications project management, managing relationships with key print and production vendors, and, media outreach. This an ideal position for someone who wants to make an impact on our organization, is a proactive self-starter, who can collaborate with various critical partners, who can operate and thrive in a fast past, high volume environment, and who has the desire to learn and grow within the marketing department.
Bachelor's degree in communications, business, marketing or related field required
3-5 years of experience in developing marketing, advertising, communications, social media and promotional materials required.
Strong project management and organizational skills required.
Marketing/Communications experience preferred
Should possess excellent writing and communications skills and an ability to work collaboratively while supporting multiple projects and campaigns.
Have the ability to report, interpret and analyze data to support the assessment of marketing campaigns.
Must be a self-starter with demonstrated ability to handle projects from start to finish and strong leadership skills to support the unit's interests and goals as assigned.
Experience working with content management systems.
Knowledge of social media strategy and platforms such as Hootsuite/Sprout Social, native social analytic platforms, Radian 6.
Familiarity with Adobe InDesign & Photoshop expected.
Experience using CRM tools.
Salary Grade: 11
Northeastern University is an equal opportunity employer, seeking to recruit and support a broadly diverse community of faculty and staff. Northeastern values and celebrates diversity in all its forms and strives to foster an inclusive culture built on respect that affirms inter-group relations and builds cohesion.
All qualified applicants are encouraged to apply and will receive consideration for employment without regard to race, religion, color, national origin, age, sex, sexual orientation, disability status, or any other characteristic protected by applicable law.
Founded in 1898, Northeastern University is a private research university located in the heart of Boston. Northeastern is a leader in worldwide experiential learning, urban engagement, and interdisciplinary research that meets global and societal needs. Our broad mix of experience-based education programs?our signature cooperative education program, as well as student research, service learning, and global learning?build the connections that enable students to transform their lives. The University offers a comprehensive range of undergraduate and graduate programs leading to degrees through the doctorate in nine colleges and schools.