Working at MIT offers opportunities, an environment, a culture - and benefits - that just aren't found together anywhere else. If you're curious, motivated, want to be part of a unique community, and help shape the future - then take a look at this opportunity.
PRODUCT MARKETING MANAGER, DEGREE PROGRAMS , edX , to join the marketing team and work on developing and executing marketing and lead generation plans aimed at achieving program-specific enrollment targets for edX master's programs. Will function as brand manager for the master's product; manage an associate product marketing manager; develop strategic marketing plans, target audiences, and personas for individual master's programs to attain application goals; work with university partners and vendors to set optimal goals; work with the marketing team to implement plans and evaluate the success of segmented communications to reach and engage target audiences; collaborate on developing plans to create and place digital advertising and promote and support webinars, social media, paid searches, media mentions, etc.; develop the plan for and work with the design team to create various sales collateral; manage production of fully-integrated marketing campaigns; track, measure, and evaluate marketing communications campaigns for impact, effectiveness, and iterative planning; continuously seek to improve marketing strategies/tactics; craft presentations, online content, and collateral about master's degrees and the edX brand; work cross-functionally to align site and collateral implementation; work with others to build and monitor systems integrations for optimized lead flow.
REQUIRED : five years' related work experience; two years' experience with lead generation activities; experience writing and creating materials for a variety of formats (e.g., websites, email, social media, PowerPoint, documentation, sales material); attention to detail; analytical skills; and excellent organizational, people management, and written and oral communication skills. Must be able to translate metrics into action to continually improve product marketing effectiveness, translate complex subjects into understandable and motivating copy, and manage multiple projects simultaneously. Job #17900-Q
Internal Number: 17900
About Massachusetts Institute of Technology (MIT)
The mission of MIT is to advance knowledge and educate students in science, technology and other areas of scholarship that will best serve the nation and the world in the 21st century whether the focus is cancer, energy, economics or literature