Department: Institute for Sexual & Gender Minority Health and Wellbeing Salary/Grade: EXS/6
The Senior Communications Coordinator provides project leadership for communications initiatives (e.g. digital, publication, and social media projects) generated from the Northwestern University Institute for Sexual and Gender Minority Health and Wellbeing (ISGMH). Manage specific communications projects across the entire Institute and ensures that projects meet Institute goals. Serves as the primary internal communications editor, determining content strategy for email newsletters and announcements to support brand position.
The Institute for Sexual and Gender Minority Health and Wellbeing (ISGMH) at Northwestern University was created in 2015 to be a leader in research that improves the health and wellbeing of the sexual and gender minority (SGM) community and foster understanding of the development and experience of SGM people. The Institute provides unique opportunities for high-level research and training for the next generation of SGM scholars, and it utilizes innovative modalities to disseminate knowledge widely to the SGM community, the public at large, scholars, service providers, educators, and policymakers.
Manage communications initiatives for ISGMH, ranging from web communications, content development, publication management, and social media. Lead and advise Institute on the development of effective communications strategies and manage projects, as assigned.
Create marketing, communications and educational activities, events, presentations, etc. that build partner relationships and encourage collaboration
Coordinate the development of marketing collateral such as programs, posters, invitations, etc.
Market & promote Institute using advertising, broadcast email, websites, social media, etc.
Analyze information and recommends metrics to determine success.
Create associated reports.
Serve as the primary communications editor for the Institute, determining content strategy for e-newsletters and announcements. Assesses that communication meets visual and content brand requirements. Produce, test, and deploy specific communications tactics, such as email newsletters.
Serve as marketing liaison to communications staff members in the Office for Research, other university departments and programs.
Review and approve creative, marketing copy, proofs, et. al.
May supervise a temporary employee or intern.
Other duties as needed.
Performs other duties as assigned.
Successful completion of a full 4-year course of study in an accredited college or university leading to a bachelor's or higher degree in a major such as communications/marketing, liberal arts, communication, journalism, healthcare, public health, new media, or related; OR appropriate combination of education and experience.
Minimum Two years of experience developing and maintaining web content in an academic or corporate environment, including experience with primary ownership of content planning, creation, and maintenance.
Prior experience as a marketing practitioner, implementing media strategies, digital strategies or content strategies.
Preferred Qualifications: (Education and experience
1-2 years of work as a marketing strategist, with experience developing multimedia marketing plans inclusive of offline media, digital, content and events.
Experience with Wordpress
Experience with social media and graphic design
Experience with Google Analytics and Google Adwords
Minimum Competencies: (Skills, knowledge, and abilities.)
Demonstrated strategic marketing skills.
Demonstrated marketing execution skills.
Demonstrated experience in digital marketing, including SEO.
Demonstrated experience in content marketing, including social media.
Demonstrated experience in event marketing.
Research and market analysis skills.
Excellent writing and communications skills.
Preferred Competencies: (Skills, knowledge, and abilities)
Interest or experience in working on LGBTQ issues
Northwestern University is an Equal Opportunity, Affirmative Action Employer of all protected classes, including veterans and individuals with disabilities. Women, racial and ethnic minorities, individuals with disabilities, and veterans are encouraged to apply. Hiring is contingent upon eligibility to work in the United States.
Internal Number: 36505
About Northwestern University
Northwestern University is a major private research university with 12 academic divisions located on three campuses in Evanston, Chicago, and Education City in Doha, Qatar. We have approximately 2,500 full-time faculty members, 17,000 graduate and undergraduate students, and over 5,700 full and part-time staff. Northwestern University combines innovative teaching and pioneering research in a highly collaborative environment. It provides students and faculty exceptional opportunities for intellectual, personal and professional growth.