Responsibilities will include, but are not limited to:
Work with all varsity sports on sport specific strategies and help them determine content and communication plans across digital and social platforms using graphics, photo and video, and integration of student athletes, including SIDs, coaches, and student-athletes
Work with Director of Communications to develop a social media and messaging calendar
Use analytics to strategically develop social media plans
Collaborate with SIDs to identify team and student-athlete stories to be shared across platforms and coordinate with relevant groups at the university, including Spartan Vision, Spartan Fund, Marketing, etc
Create and strategize content for the main @MSU_Athletics account, including original and team-specific to reflect Michigan State Athletics, our values, and our student-athletes
Help disperse content to varsity sports and to groups within the athletic department including Marketing, Ticket Sales, Spartan Fund, etc
Find opportunities for synergy across sports and cross promotion of events, content, and student athlete engagement
Work with Spartan Vision on video content plans for each sport and set up and coordination of shoots
Coordinate student assistants and/or graduate assistants to help with event coverage and photography and sharing that content with sport SIDs
Responsible for staying on top of social and digital trends and best techniques and holding seminars or workshops to share those with SIDs and other relevant parties
Create weekly, monthly, yearly strategic content plans to be shared across the athletic department and with SIDs and content creators
Work with SIDs to create goals and strategies around their sport account and around their student-athletes
Unit Specific Education/Experience/Skills
Knowledge equivalent to that which normally would be acquired by completing a four-year college degree program in Journalism, Telecommunications, or Public Relations; one to three years of related and progressively more responsible or expansive work experience in public and media relations, composing, editing and publication production, news, broadcasting, and print media, and/or marketing, advertising, and creative services; graphic design; word processing; desktop publishing; web design; presentation; spreadsheet and/or database software; public presentation; or radio production; or computer programming/technology; experience managing content for social media channels; or an equivalent combination of education and experience.
Able to create short, medium, and long term strategies for the athletic department as a whole and for specific sports
Strong knowledge of Adobe suite
Knowledge of analytics tools
Required Application Materials
May include nights and weekends.
Bidding eligibility ends on 8/20/2019 at 11:55 PM
Internal Number: 600194
About Michigan State University
Spartans work every day to advance the common good in uncommon ways.Together, we tackle some of the world?s toughest problems to find solutions that make life better?from alternative energy to better food safety to breakthrough medical and environmental applications achieved through rare isotope research.We teach. We explore and we discover. We collaborate and lead. We innovate, inspire, and empower. We achieve our potential and create circumstances that help our students and others achieve theirs.We're good at it, and we've been at it for more than 150 years.The nation?s pioneer land-grant university, MSU began as a bold experiment that democratized higher education and helped bring science and innovation into everyday life. The revolutionary concept became a model for the nation.Today, MSU is one of the top research universities in the world?on one of the biggest, greenest campuses in the nation. Home to nationally ranked and recognized academic, residential college, and service-learning programs, we?re a diverse community of dedicated students and scholars, athletes and artists, scientists and leaders.In ways both practical and profound, we work to create a stronger, more sustainable, and more hopeful future for all.