JOB FUNCTION / PURPOSE: Digital is a rapidly growing and critical area at Dollar Bank. As the AVP Digital User Experience you will be responsible for creating an outstanding and unique digital customer experience for our retail and business customers and coordinating a consistent look & feel across all digital properties. This role plays an important and influential role for the business, working closely with product managers, communications professionals, developers and stakeholders to bring the product/service to life. We are seeking a mix of disciplines - including information architecture, visual design, interaction design, user research, human-centered design, service design, and content strategy.
PRINCIPAL ACTIVITIES / OBJECTIVES:
The AVP Digital UX will: * Be the UX expert for all digital platforms for retail and business banking customers as well as for all touchpoints in the digital customer journey – fro m shopping to buying, onboarding, and beyond. * Work to optimize all sales/application funnels for the bank, engage internal and external resources for bank/non-bank benchmarking, work across groups for creating and capturing analytics, and create the plan for improvements. * Be responsible for delivering unique and innovative designs and experiences across digital devices and multiple applications, vendor platforms, products and payments offerings. * Collaborate with digital and bank product managers and developers to understand objectives and constraints. * Lead customer research to design and observe user studies and translate research findings into insights and design improvements. * Effectively communicate and defend design choices, advocating for the customer. * Follow, understand, and incorporate relevant human interface guidelines for major mobile operating systems and best design patterns for device ty pes. * Stay current on and be the SME for competitive UI/UX for banking as well as other digital experiences that influence digital banking customers’ expectations. * Develop and communicate a seamless user experience through the use of wireframes, sitemaps, storyboards, and journey maps. * Translate high level requirements into interaction flows and user experience artifacts and package them into well annotated design specifications. * Serve as an internal advocate for user experience; be a catalyst for improving maturity of the discipline through forging key relationships with partners and developing enduring UX team practices. * Work with marketing to utilize the bank’s online graphic standards to insure a consistent presentation of the bank’s brand.
NOTE: Nothing in this job description restricts managem ent’s right to assign or reassign duties and responsibilities to this job at any time.