Rutgers, The State University of New Jersey, is seeking an Edit/Media Specialist II C/W for the GSAPP – ANSWER. This position is accountable for developing and executing social media strategy for AMAZE, overseeing growth of its youth-facing social media channels and managing content on AMAZE.org. AMAZE currently has over 24 million video views and over 120,000 subscribers to its YT channel. The Edit/Media Specialist II C/W reports to Answer's Director of Communications and provides leadership on AMAZE's social media and marketing teams to ensure maximum exposure on Instagram, Snapchat and YouTube and optimization with Google Adwords and YouTube keywords.
Among the key duties of this position are the following:
Develops and executes social media strategy for AMAZE's youth-facing social media channels—YouTube, Instagram and Snapchat.
Manages community engagement across all youth-facing channels.
Monitors progress of campaigns from initial concept through completion; analyzes and reports relevant metrics.
Creates and manages ads, including budget allocation for paid content and Google Adwords.
Manages addition of new video and topic content to AMAZE.org.
Minimum Education and Experience:
Bachelor's degree; or an equivalent combination of education and/or experience.
A minimum of 2 years experience in developing a communications strategy targeted at young people.
Required Knowledge, Skills, and Abilities:
Strong understanding of SEO and analytics
Previous professional social media experience
Excellent verbal, written, and interpersonal communication skills
Strong organizational skills and ability to manage several tasks simultaneously
Team player with enthusiastic attitude and entrepreneurial spirit
Eager to learn, contribute, and make an impact
Passion for social media, current trends and digital marketing
Experience with WordPress content management systems
Adobe creative suite proficiency and basic design experience desirable, but not required
Adobe Premier and After Effects proficiency desirable, but not required
Confidence to pitch fresh ideas within the team, think creatively, and identify and solve problems.
Posting Number: 19ST3557
Location: Livingston (RU-New Brunswick)
Internal Number: 97303
About Rutgers University
Rutgers, The State University of New Jersey, is a leading national public research university and the state's preeminent, comprehensive public institution of higher education. Rutgers is dedicated to teaching that meets the highest standards of excellence; to conducting research that breaks new ground; and to turning knowledge into solutions for local, national, and global communities. As it was at our founding in 1766, the heart of our mission is preparing students to become productive members of society and good citizens of the world. Rutgers teaches across the full educational spectrum: preschool to precollege; undergraduate to graduate and postdoctoral; and continuing education for professional and personal advancement. Rutgers is New Jersey's land-grant institution and one of the nation's foremost research universities, and as such, we educate, make discoveries, serve as an engine of economic growth, and generate ideas for improving people's lives.