The Vice President (VP) of Marketing is responsible for planning, supervising, administering and evaluating programs that meet or exceed attendance and ticket revenue goals for orchestra events and maximizing the visibility of the orchestra in the community. The VP of Marketing will plan and manage all marketing activities, including but not limited to: public relations; advertising; season subscription and renewal campaigns; all ticket revenue and audience research.
Develop, plan and execute overall marketing plan for the Symphony. Looking at out of the ordinary ideas to market our product and support our mission.
Develop season subscription and renewal campaigns including direct mail and telemarketing. Oversee the acquisition of prospect lists, production of campaign materials and work of outside contractors. Monitor progress of campaigns and provide reports and analysis of results.
Create a program to convert first time Symphony attendees into subscribers.
Develop the overall product strategy each season in collaboration with the General Manager and Music Director.
Develop the overall pricing strategy for subscription and single series tickets that fulfill revenue/attendance goals.
Develop the overall single ticket marketing campaign including design and placement of print and electronic advertising and special promotions for each concert in order to meet revenue targets.
Drive industry leading digital advertising efforts including social networking, online marketing, web presence and other digital media.
Oversee the development and production of all materials used to support the Symphony public relations events and marketing campaigns.
Develop a program for communicating the Symphony’s plans and activities to the local, industry and national media including concerts, events and community programs.
Conduct audience and market research as needed; develop strategies based on survey analysis.
Responsible for the day to day operations of the Marketing function including creative management, pricing, collateral and signage.
Manage the publication of multiple editions of the season’s program book by working effectively with the operations and development departments.
Manage creative requests for other departments including Development, Community and Operations to insure proper execution and adherence to brand standards.
Work with the Head of Finance and General Manager to establish appropriate goals for the subscription and single ticket campaigns and develop a plan for achieving those goals.
Develop revenue and expense budgets for each event and campaign; monitor progress and adjust as necessary.
Manage Marketing Department team by providing guidance, priorities and mentoring in a positive manner.
Work with the Development team in packaging and solicitation of sponsorships and in-kind support for various product lines and campaigns; ensure that media exposure and acknowledgement promised to donors takes place.
Become proficient in Tessitura database and related productions in order to use data and segmentation for effective generating of revenue.
Serve as Department representative for concert duty rotation.
Stay up to date on marketing strategies and make recommendation to meet company objectives.
Special projects as assigned.
Requires broad knowledge of direct response and database marketing strategy, with special emphasis on the digital ecosystem and subscriptions sales.
Bachelor’s degree and six + years demonstrated success in Marketing or Advertising including: consumer trends, and media sources.
Experience managing multiple vendor partners and agencies required.
Possess strong analytical and problem solving skills
Familiarity with Tessitura CRM a plus, other systems include Revenue Management Application (RMA)
Problem solver with excellent communication and organization skills
Excellent management skills, supports, mentors and leads staff in a positive manner.
Ability to work on multiple projects simultaneously.
About The Phoenix Symphony
The Phoenix Symphony is Arizona's largest performing arts organization. Founded in 1947 as a part-time orchestra in a city of fewer than 100,000 people, The Symphony has grown to become Arizona's only full-time symphony orchestra.
The mission of The Phoenix Symphony is to provide the joy of music as a catalyst in helping Arizona to become the best place in America to work and live. We accomplish this mission by creating high quality music experiences to feed the souls of our residents, to bolster the cultural economy and to educate and strengthen our next generation resulting in a creative workforce.
Each season, The Phoenix Symphony offers awe-inspiring Classics and Pops, one-of-a-kind Specials and dynamic Family concerts in downtown Phoenix and throughout central Arizona.