Job Requisition Number: 27500. The Graduate Division oversees graduate admissions, fellowships, grants, academic employment, preparation for teaching, mentoring activities, professional development, academic progress, and degree milestones.
The Graduate Division at UC Berkeley is seeking an excellent writer, multimedia storyteller, and social media strategist to join its communications team. As a Content and Social Media Manager, you'll work with Graduate Division staff to promote Graduate Division resources and services, alternative and non-academic career paths, and to amplify admissions recruitment initiatives for underrepresented students.
Content Development and Dissemination •Researches and writes stories that inspire and excite students and staff using journalistic best practices •Ensures content is on-brand, with a consistent style, quality, and tone •Adheres to AP and UC style guidelines when writing for traditional media formats (press releases, newsletters, webpages) •Determines best communication channels for disseminating digital content and reshapes messages to suit each channels’ medium and audience •Oversees e-newsletter content, design and distribution
Consults with and advises staff on their communications needs. •Meets and consults with staff members on a variety of electronic communications projects, and develops, presents, and recommends digital content and visual material. •Recommends vendors, contractors or online tools to support staff communications
Assesses Digital Performance •Develops social media strategy to increase student and staff engagement •Coordinates across departments to ensure digital and email performance is evaluated on an ongoing basis (insights, measurement, analysis, reporting) •Identifies social media management tools, tracks social media performance metrics, and advises on strategic shifts in communication
Other Information-Related Projects •Assists with online survey and form development, and other special projects as needed.
Calendar Management •Helps manage an editorial and project calendar
Multimedia Production •Produces short videos, Instagram Stories, GIFs, and other dynamic content for social media channels•Professional writing experience •Advanced knowledge of the current media/social media landscape and content scheduling tools •Ability to modulate voice and tone for a variety of target audiences •Mastery of email marketing systems (MailChimp, Constant Contact or Marketing Cloud) •High-level proficiency using social media insight tools, Google Analytics, and other reporting tools. •Proven track record of experimentation and innovation with digital outreach
Education/Training: •Bachelors degree in related area and/or equivalent experience/training
The University of California was chartered in 1868 and its flagship campus - envisioned as a "City of Learning" - was established at Berkeley, on San Francisco Bay. Today the world's premier public university and a wellspring of innovation, UC Berkeley occupies a 1,232 acre campus with a sylvan 178-acre central core. From this home its academic community makes key contributions to the economic and social well-being of the Bay Area, California, and the nation.