1) The Director of Public Relations and Communications will lead public relations and media strategy and execution for the University of Chicago Booth School of Business, a global leader in business education with campuses in North America (Chicago), Europe (London), and Asia (Hong Kong).
2) Play a vital strategic role within the Marketing and Communications department at Booth, serving as a thought leader in connecting earned media strategy opportunities to the organizationâ™s paid, owned, and shared media initiatives.
3) Key partner with the communications team at UChicago.
4) Build relationships with the Universityâ™s media and public relations leadership.
5) Bring an innovative mindset to Media Relations strategy, while also maintaining the day-to-day requirements of public relations and reputation management.
6) Oversee the daily operations of a comprehensive and diversified media relations program to publicize the School, its programs, activities, faculty, students, staff and strategic priorities.
7) Focus on generating measurable results that build awareness, enhance credibility, and maintain and build reputation.
8) Set and execute strategy that connects to the organizationâ™s overall business and marketing objectives.
9) Full oversight on public relations and media relations strategy and execution, under the direction of the senior director of content and communications.
10) Utilize strong media relationships in business and related areas, as well as a solid understanding of the media landscape and the best channels -- print, digital, broadcast, podcast, etc. -- to reach key audiences.
11) Build tactics like influencer strategies, social media marketing, events promotions and partnerships and reputational best practices.
12) Firm knowledge of and enthusiasm for the changing communications landscape in a digital, always-on age.
Public Relations Strategy and Execution:
1) Build a strong understanding of Chicago Boothâ™s community, mission, culture, and audiences, with a focus on creating and executing a strong PR strategy to tell the story in a compelling way through media and public relations.
2) Develop strong subject matter expertise over time about all aspects of Booth.
3) Prepare and lead reputation management strategy and execution and crisis communication efforts/protocols for the company.
4) Flawlessly execute the day-to-day media relations responsibilities, up to and including planning and executing the global media opportunities.
5) Identify media and PR opportunities proactively and execute on plans and ad hoc, and ensure on-brand high-level placements in print, broadcast, online media.
1) Key leadership role in communicating the story of Chicago Booth.
2) Center of content strategy for all Booth marketing and communications.
3) Provide guidance in how earned media connects to overall brand communications.
4) Funnel storytelling opportunities that donâ™t fit for conventional media to other communications avenues to support Boothâ™s business objectives.
5) Help the team navigate successfully in todayâ™s communication landscape.
1)Generate results that meet Boothâ™s media and PR goals.
2) Work collaboratively with Boothâ™s marketing and communications analytics teams to track various metrics that demonstrate the impact of the PR program.
3) Monitor, analyze and communicate data-driven PR results, trends and conversations to help the marketing and communications team remain agile and adaptive over time.
Team Development and Guidance:
1) Manage or guide as needed junior team members as well as external agency assets in all aspects of public relations, including across historical silos of earned, owned, shared, and paid media, as it relates to Boothâ™s content marketing efforts.
Processes and Best Practices:
1) Maintain and evolve best practices in the constantly changing media landscape.
2) Advocate as needed for new tools, systems, and processes.
Marketing & Communications Leadership:
1) Serve as a trusted, collaborative leader within marketing and communications leadership team.
2) Work closely with all stakeholders to drive Boothâ™s overall business goals.
1) Demonstrated passion for media in all forms, storytelling, the evolving communications landscape.
2) Strong familiarity with and/or appreciation for an academic setting, a mission-driven organization, or a research-driven institution.
3) Excellent verbal, written, presentation, and web-based communication expertise.
4) Ability to communicate effectively upward as well as downward in the organization.
5) Proven ability to think strategically and implement tactical initiatives in support of the strategy, strong leadership skills, and a willingness to assume responsibility.
6) Knowledge and competency in current information technology.
7) Adaptability to learn new technologies for content delivery and analysis as needed.
8) Have existing network of key media contacts and ability to rapidly increase contacts, proactively and single-handedly, as needed, to further public relations strategy.
9) Ability to coach and train faculty, deans, staff, and other key stakeholders in media interaction, as needed.
10) Skill in developing a strategic communication plan that aligns with the mission of Chicago Booth.
11) Act as a dedicated team player and showing appreciation of others perspectives and respecting the value of the collective role of a team.
12) Intelligence, resourcefulness, and organization skills, including the ability to use these talents in an innovative and creative fashion.
13) Create processes to ensure timely, well-executed responsiveness to the day-to-day requirements of handling media requests and public relations responsibilities in a 24/7/365 news cycle.
1) Masterâ™s degree.
1) A minimum ten years of experience in media or public relations roles of increasing responsibilities in organizations of similar size and scope.
2) Journalism, writing, or similar editorial experience.
3) Excellent news judgement.
4) Experience working as part of a team in partnership with senior leadership, addressing complex issues and developing appropriate recommendations/solutions.
5) Supervisory experience.
6) Demonstrated experience successfully managing high-profile media opportunities, reputation management issues, and other challenging brand communication situations.
7) Demonstrated experience in leveraging digital communications and opportunities to drive positive media and PR results, particularly social media.
2) Cover letter
NOTE: When applying, all required documents MUST be uploaded under the Resume/CV section of the application.
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