Are you a creative and unconventional thinker, with strong ability to work independently in a fast-paced, big venture environment who is passionate about brand story-telling and willing to challenge the status quo? Otsuka is seeking a savvy Public Relations expert who can deliver positive outcomes on corporate and brand initiatives, strengthen media coverage and think strategically.
Our PR and Media Relations professionals work collaboratively with executives, business stakeholders, alliances, the media and key influencers to increase Otsuka brand awareness, differentiate our company and products in the industry, position our executives as thought leaders and protect our corporate image and reputation.
Serve as a liaison with our agencies, affiliates and regional sister companies to coordinate, organize, and implement numerous projects and programs to increase brand and product awareness while establishing fundamental partnerships with the media on behalf of Corporate Communications Team. Ability to work in a fast-paced and sometimes ambiguous environment, a must. Establish solid relationships with journalists. Seek high-level placements in print, broadcast and online media.
Responsibilities include but not limited to the following:
Create and manage a multi-faceted PR plan that aligns with corporate objectives. Coordinate PR activities and execute across multiple commercial brands and R&D business through product life-cycles and/or corporate narrative.
Develop segmented messages and supporting materials i.e. FAQs, infographics, videos, etc., with the extended Corp Comm team. Create content for press releases, byline articles and keynote presentations. Develop robust plans that integrate digital and social media components and engage audiences across traditional and new media.
Establish solid relationships with journalists. Seek high-level placements in print, broadcast and online media.
Produce reputation management plan and messaging to create neutral/positive coverage.
Monitor, analyze and communicate PR results on a quarterly basis. Demonstrate an increase in public awareness of the organization and/or products.
Build relationships with thought leaders, advocacy groups and local/national organizations as needed to grow industry awareness as well as internal marketing teams, executive leadership team, Legal, Compliance, HR, and more.
Liaise with PR agencies including managing relationships, work efficiency, budget, and project management.
Maintain a keen understanding of industry trends affecting the pharmaceutical and digital industry and make appropriate recommendations regarding
Bachelors degree is required, advance degree preferred. Degree in Public Relations, Journalism, Marketing, Advertising, Communications or a related discipline is preferred.
Minimum 10 years of experience in a Corporate Communications, Agency or Newsroom environment is required.
Proven work experience in public relations is required. Prefer experience in pharmaceutical, mental health and/or tech industry
Excellent computer and detail-oriented skills
Excellent project management and budget management skills
Up to 15% travel required based upon business needs
Experience working within Pharmaceutical or Healthcare industry
PR and/or Journalism background
Solid knowledge of social media including blogs, Facebook, Twitter, LinkedIn, etc.,
Strong relationships with both local and national business and industry media outlets
Established relationships with media professionals and industry conference producers is preferred.
Otsuka Pharmaceutical Company is a global healthcare company with the corporate philosophy: Otsuka-people creating new products for better health worldwide. Otsuka researches, develops, manufactures and markets innovative products, with a focus on pharmaceutical products to meet unmet medical needs and nutraceutical products for the maintenance of everyday health.
In pharmaceuticals, Otsuka is a leader in the challenging area of mental health and also has research programs on several under-addressed diseases including tuberculosis, a significant global public health issue. These commitments illustrate how Otsuka is a big venture company at heart, applying creativity in everything it does.
Otsuka Pharmaceutical Company is a subsidiary of Otsuka Holdings Co., Ltd. headquartered in Tokyo, Japan. The Otsuka group of companies employed 50,000 people worldwide and had consolidated sales of approximately USD 11 billion ( 9.9 billion) in 2016.
All Otsuka stories start by taking the road less travelled. Learn more about Otsuka Pharmaceutical Company on its global website at www.otsuka.co.jp/en . Learn more about Otsuka in the U.S. at www.otsuka-us.com .
This job description is intended to describe the general nature and level of the work being performed by the people assigned to this position. It is not intended to include every job duty and responsibility specific to the position. Otsuka reserves the right to amend and change responsibilities to meet business and organizational needs as necessary.
Otsuka is an equal opportunity employer. All qualified applicants are encouraged to apply and will receive consideration for employment without regard to their protected veteran or disabled status, or any protected status.
At Otsuka, our people are passionate about developing and delivering original products as part of a global holistic commitment to better health and well-being. We have two core businesses dedicated to achieving our goals: a pharmaceutical business and a nutraceutical business. The pharmaceutical business develops and markets products for the diagnosis and treatment of disease in the following areas: central nervous system, oncology, gastroenterology, ophthalmology and cardiovascular. The nutraceutical business is dedicated to maintaining and improving health through the use of foods and beverages that provide extra health benefits in addition to their basic nutritional value. Since the beginning, nearly 100 years ago, the Otsuka family sought to develop products that stood out from the crowd, by traveling down the paths of discovery where others were less likely to tread.
We believe our culture and our people are the differentiators that empower us to produce breakthrough results. This is what makes us a big venture company that takes risks and focuses on unmet medical needs in order to develop new and better therapeutic compounds. We harness the extraordinary cr...eative and innovative abilities of our people to solve problems differently, and to persevere until they find answers. We are in this for the long-haul. Otsuka is a highly ethical company. We adhere to the highest standards in how we develop and deliver our products, and in how we treat our most valuable assets: Otsuka-people. We encourage them to follow their dreams, as turning dreams into reality is at the core of everything we do. It paves the way ahead to achieve our shared purpose: impacting on human health to help people live better lives.