An Audience Development Strategist will support in the implementation of audience growth strategies (organic and paid) for AJ+ across all digital platforms. The ideal candidate is an avid online news consumer, active on social media and familiar with a range of general interest topics. This person should be well versed in the digital media landscape.
Key Responsibilities and Accountabilities:
Support on a day to day basis social audience growth strategy.
Conduct research on best practices and models based on data to inform content creation and publication teams.
Directly support Senior Strategist to strategize growth for content performance (i.e. video views, engagement) across AJ+ presence on digital platforms and create partnerships for increased distribution.
Support partner and vendors relationships.
Support in implementation experiments, collaborating with teams across Editorial and Platforms, to help optimize and evaluate new content initiatives.
Job Requirements / Qualifications:
Min 3 years' hands-on experience with platforms like Facebook, Twitter, Youtube, etc.
Familiarity with multiple social media platforms
Working experience with spreadsheets & making data-driven arguments
Journalism background is a plus
Internal Number: 30009875
About Al Jazeera Media Networks
Launched in 1996, Al Jazeera was the first independent news channel in the Arab world dedicated to providing comprehensive news and live debate.
It challenged established narratives and gave a global audience an alternative voice—one that put the human being back at the centre of the news agenda—quickly making it one of the world’s most influential news networks.
Since then, it’s added new channels and services while maintaining the independent and pioneering spirit that defined its character.Each subsidiary follows the same principles—values that inspire it to be challenging and bold, and provide a ‘voice for the voiceless’ in some of the most under-reported places on the planet.
From its headquarters in the Middle East, to the broadcast centres and more than 70 bureaus around the world, Al Jazeera strives to deliver content that captivates, informs, inspires and entertains.