The Head of Audience Development will lead a team of Analysts and Strategists to create and implement growth strategies for AJ+ across all digital platforms. The key responsibility of this role will be to ensure that audience growth is achieved through data-driven organic and paid strategies. The ideal candidate has experience in content distribution strategy, management experience, analyzing trends and data sets, managing budgets, and communicating with senior editorial leadership.
This person will be well versed in the digital media landscape, aware of new and emerging trends in video and social marketing, and able to adapt quickly to the ever-changing media environment.
Key Responsibilities and Accountabilities:
Lead social audience growth strategy, including identifying opportunities on emerging platforms and best practices to target audiences.
Create best practices and models based on data to inform content creation and publication teams.
Strategize growth for content performance (i.e. video views, engagement) across AJ+ presence on digital platforms and create partnerships for increased distribution.
Find and develop new partners and vendors.
Oversee experiments, collaborating with teams across Editorial and Platforms, to help optimize and evaluate new content initiatives.
Support Head of Audience Development with yearly budgets, forecasting on a monthly basis based on deliverability of campaigns
Job Requirements / Qualifications:
Min 5 years in handling social media platforms
Proven track record building audiences on third party platforms.
Hands-on experience with platforms like Facebook, Twitter, Youtube, etc.
In-depth knowledge of the media landscape, AJ+'s competitive position among other digital publishers, and familiarity with emerging platforms
Internal Number: 30009878
About Al Jazeera Media Networks
Launched in 1996, Al Jazeera was the first independent news channel in the Arab world dedicated to providing comprehensive news and live debate.
It challenged established narratives and gave a global audience an alternative voice—one that put the human being back at the centre of the news agenda—quickly making it one of the world’s most influential news networks.
Since then, it’s added new channels and services while maintaining the independent and pioneering spirit that defined its character.Each subsidiary follows the same principles—values that inspire it to be challenging and bold, and provide a ‘voice for the voiceless’ in some of the most under-reported places on the planet.
From its headquarters in the Middle East, to the broadcast centres and more than 70 bureaus around the world, Al Jazeera strives to deliver content that captivates, informs, inspires and entertains.