The position will plan, implement and manage the university's annual giving program for alumni, friends, employees, retirees, parents, graduating students and other targeted constituents. The annual giving program will include competitive and creative communication components to support college and departmental goals focused on increasing revenue and donor counts. The position will provide ongoing analytical reports to ensure progress toward goals and well-coordinated communication and engagement strategies.
Primary Responsibilities :
Develop and implement annual strategic and coordinated annual giving plan in support of the university for alumni, friends, employees, retirees, parents, graduating students and other targeted constituents as identified by the Sr. Director of Alumni Engagement and Annual Giving. Plan to include targeted communication appeals designed in collaboration with University Marketing and Communications (direct mail, phonathon, email, e-solicitation, social media messaging, crowdfunding, and personal solicitations) as well as targeted engagement activities identified in collaboration with Donor Relations and Alumni Relations (hosted arena suite events, giving recognition events, alumni events local and away). Plan will incorporate strategies for achieving annual giving funding priorities for the colleges and specified university units. Coordinate information requests with Advancement Services to assure resulting communication contact info accurately aligns with targeted constituents. Evaluate effectiveness of solicitation strategies and recommend necessary changes in current and forthcoming fiscal years. Supervise one Associate Director who will assist in annual giving priorities and manage a portfolio as agreed upon with appropriate individuals. Will also supervise one Digital Specialist. Work with Sr. Director of Alumni Engagement and Annual Giving to lead strategic efforts for digital communications and marketing for fundraising and engagement activities. Manage digital marketing and website/editing responsibilities working closely with departmental representatives, including strategic direction, communication planning, project management, etc. Identify and monitor key target indicators that inform progress toward annual fundraising program goals (i.e., donor renewals, acquires, upgrades; funds raised, participation rates) . Monitor budget and evaluate costs vs fundraising results. Oversee a student calling program – currently contracted by external vendor.
Bachelor's Degree and three years of related experience. Excellent analytical skills – preferred experience Excel formulas/functions, familiarity with information system. Any candidate who is offered this position will be required to go through a pre-employment criminal background check as mandated by state law.
Minimum Education: Bachelor's Degree
Minimum Experience: 3 years
Quick Link: 8279
Internal Number: 8279
About Northern Kentucky University
NKU is a growing metropolitan university of more than 14,000 students served by more than 2,000 faculty and staff on a thriving suburban campus near Cincinnati.
Located in the quiet suburb of Highland Heights, Kentucky—just seven miles southeast of Cincinnati—we have become a leader in Greater Cincinnati and Kentucky by providing a private school education for a fraction of the cost.
While we are one of the fastest growing universities in Kentucky, our professors still know our students' names.