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Department: 012101 - Park Scholars
Location: Raleigh, NC
Essential Job Duties:
The Communications Manager reports to the Park Scholarships Assistant Director for Development. The position leads the strategic development and implementation of a comprehensive marketing and communications plan that supports the Park Scholarships mission. The Communications Manager needs to be energetic, collaborative, innovative, responsive to input, and dedicated to excellence in all print communications, digital/web communications, media, and public relations.
The position develops, facilitates, and implements the brand strategy that strengthens the program, enhancing the program's visibility and recognition. The position works collaboratively with the Assistant Director for Development to grow philanthropic support, with the Assistant Director for Recruiting and Selection to enhance outreach to prospective Park Scholars, and with all Park Scholarships staff to lead program-wide communications. The position manages production of all communications. The Communications Manager serves as the point of contact for outside media, University Relations, and university faculty and staff for all communications. The individual practices the highest ethical standards, team spirit, and openness to critical conversations.
Responsibilities may include, but not be limited to:
Oversee and implement a strategic communications plan Manage creation of all print and online Park Scholarships content Annual Report: develop ~40 pages of content, work with external designers and printers to produce a high-quality product Recruiting materials All web and social media content (profiles, news stories, press releases, etc.) and design A bi-monthly e-newsletter Write communications on behalf of the director, including correspondence, presentations, speeches, etc. Create presentations and graphics Manage Park Scholarships social media, including around special events such as NC State's Day of Giving Select and work with vendors as appropriate Copy, edit and provide feedback on materials as needed by Park Scholarships staff Manage communications with Park Scholars and staff/faculty via Google Groups or other means Work with the Park Alumni Society to manage alumni communications via an internal online community
Other duties as assigned.
Bachelor’s degree in a discipline related to the area of assignment; or an equivalent combination of training and experience.
All degrees must be received from appropriately accredited institutions.
The Communications Manager must: Work well with diverse volunteers, students, and colleagues as part of a team in a large, complex research university; understand how to communicate with diverse constituents Demonstrate the ability to create and lead a strategic communications plan Manage web, digital, and print media and adapt information to a variety of target audiences Independently write and produce strong content that clearly communicates a variety of messages Possess a strong design aesthetic, including the ability to originate concepts and communicate them by combining powerful images, text, and design Demonstrate the ability to edit, proofread, and provide constructive feedback to other writers Be able to quickly adopt the concepts of NC State's brand, such as strategy, voice, tone, and visual identity, and the voice and tone of the Park Scholarships director Effectively use social media to advance a brand Effectively use and collaborate with Google tools available in G Suite including Gmail, Docs, Drive, Calendar, Slides, and Groups Create presentations using Microsoft PowerPoint and Google Slides Have the ability to take and edit high-quality photographs for use across publications Attend to details well Work proactively and independently Handle ambiguity and be flexible Manage multiple and competing priorities, projects, and deadlines Manage time well Demonstrate superior judgment Demonstrate exceptional organizational skills Build effective internal and external relationships
A bachelor's degree in communications, English, marketing, public relations, or a related field, and progressively responsible and successful experience in communications or a related field is strongly preferred.
Preference for at least 5 years of experience and experience with: Analyzing data and creating reports to assess effectiveness of marketing strategies Working with a Content Management System (CMS) such as WordPress and an email provider such as Bronto Adobe software such as Illustrator, Photoshop, or InDesign Honors/scholars programs/students Project management Land-grant/research university or nonprofit contexts Management of budget and accounting activities
Required license or certification:
Position Number: 00107670
NC State University is an equal opportunity and affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, national origin, religion, sex, gender identity, age, sexual orientation, genetic information, status as an individual with a disability, or status as a protected veteran.
If you have general questions about the application process, you may contact Human Resources at (919) 515-2135 or firstname.lastname@example.org. Individuals with disabilities requiring disability-related accommodations in the application and interview process, please call 919-515-3148.
Final candidates are subject to criminal & sex offender background checks. Some vacancies also require credit or motor vehicle checks. If highest degree is from an institution outside of the U.S., final candidates are required to have their degree equivalency verified at www.wes.org or equivalent service. Degree(s) must be obtained prior to start date in order to meet qualifications and receive credit.
NC State University participates in E-Verify. Federal law requires all employers to verify the identity and employment eligibility of all persons hired to work in the United States.
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