A cover letter is required for consideration for this position and should be attached as the first page of your resume. The cover letter should address your specific interest in the position and outline skills and experience that directly relate to this position.
Integrative Systems + Design (ISD) is an innovative academic unit in the College of Engineering (CoE) that is dedicated to educating leaders who can think transformatively and create lasting value in the workplace and society. By integrating the depth and breadth of intellectual resources across CoE and the University, ISD offers uncommon educational opportunities through its multiple interdisciplinary graduate degrees. These opportunities are offered on campus as well as through collaborative online learning environments that allow for globally diverse and non-traditional student engagement. ISD has been consistently ranked among the top tier-one universities in the United States for best online engineering programs.
As a key member of the ISD marketing and communications team, this position provides multimedia and web support for all program and partnership initiatives across ISD’s portfolio. The ideal candidate is a creative, well-rounded, detail-oriented team-player with a broad background in implementing multimedia and web strategies, who has experience working effectively with diverse audiences across multiple communications channels, and brings a dedication to quality and customer service.
Overall Design and Implementation: (40%) Design and develop innovative strategic communications solutions that visually and contextually support the communication of ISD’s messaging, programs, and branding. Includes:
Assist in the development of ISD’s overall marketing and communications plans and strategies for both internal and external audiences.
Work with supervisor and team members to analyze, determine, and implement multimedia design needs.
Based on identified needs, create, present for review, and implement original concepts, designs, and products that support ISD’s messaging and branding for all assets and media channels (social media, email, print, web, video, etc.).
Utilize various media and design technologies to provide innovative and compelling solutions for websites, print collateral, digital and print ads, email campaigns, event promotion, social media, presentations, promotional collateral, exhibit materials, signage, infographics, data visualization, video, photos, podcasts, audio, animations, public relations, etc.
Work with team members to develop and maintain an ISD branding style guide, and to ensure consistent usage of the branding image.
Adhere to ISD, College of Engineering, and University design standards.
Website Design and Management: (35%) Work in close collaboration with supervisor and team members to develop and implement effective, engaging, and innovative solutions for ISD’s websites. Includes:
Work with ISD personnel, participants, and stakeholders to determine the needs and specifications for user-oriented website design.
Collaboratively plan, design, build, deploy, update, and maintain the ISD websites and pages in a manner that supports ISD’s marketing and communications strategies.
Establish processes to ensure the overall quality of websites, with timely and appropriate content updates.
Create and implement concepts for standardized web templates and components.
Perform website functionality upgrades, publishing, links maintenance, site animation integrity, etc.
Optimize website SEO (headlines, meta tags, page titles, alt tags, descriptions, etc.).
Perform website analytics, engage in other feedback mechanisms, and provide relevant management reports to ISD leadership.
Work with the ISD IT team on the utilization of the content management system (CMS), user interface features, and any software application programming interfaces (APIs) required to communicate between systems.
Work with the ISD IT team on the integration of the website with administrative and student systems, content management systems, design and develop user interface features, implement accessibility standards, and other related activities.
Multimedia Production: (20%) Collaborate with team members to determine multimedia needs for all messaging channels and strategies, and ensure alignment with other efforts and branding.
Produce high quality original photographs, videos, audio, podcasts, etc. for a wide variety of marketing, communications, promotional, and program purposes.
Edit photo/video/audio media for appropriate use in multiple mediums, and curate and maintain media content in an organized manner.
Supplement with stock photos, video clips, music, graphics, etc. that are appropriate to ISD's messaging, and manage licensing and usage compliance.
Overall Strategic Implementation: (5%)
Contribute to overall ISD program development and awareness through activities such as gathering information and preparing it to be clearly and effectively presented to various audiences.
Assist with special projects that help promote and support ISD’s vision, mission, goals, and strategies.
May perform other responsibilities as assigned.
Bachelor's degree in art, graphic design, multimedia, communications, digital media, web design, or related field.
Minimum of 4 years of professional experience in multimedia and web design, development, and implementation.
Excellent multimedia and web design skills as demonstrated by a portfolio of work that is original, creative, imaginative, and innovative.
Professional experience creating and executing marketing and communications strategies for internal and external audiences utilizing multi-media, digital, and traditional channels.
Demonstrated excellent skills and experience in a professional setting with multimedia-related software applications: Photoshop, InDesign, Illustrator, Adobe, video/audio-editing software (i.e. Premier), etc.
Demonstrated experience and skills in original photography, videography, audio, podcasting, and editing.
Demonstrated professional experience working with front-end web-related software, content management systems and tools such as Word Press, HTML, XHTML, or CSS,
Experience in web page SEO optimization including headlines, meta tags, page titles, alt tags, description, etc.
Demonstrated professional experience working with digital tools and technologies such as Google Analytics, MailChimp, Constant Contact, all social media, LinkedIn, Google AdWords, etc.
Proficiency in Microsoft Office applications (Word, Excel, PowerPoint), Google Docs, and other productivity tools.
Solid working knowledge of branding development and standards, style guidelines, digital and print collateral requirements, and related processes.
Demonstrated excellent verbal, written, presentation, interpersonal, and networking skills that show the ability to interact effectively with all levels of participants, partners, and audiences.
Excellent project management, organizational, analytical, creative, and critical thinking skills involving multi-faceted initiatives, with a demonstrated ability to successfully meet deadlines and strategy goals.
Strong collaborative working style with the ability to work both independently and as a member of a team in a flexible, dynamic environment, and to contribute to a positive work environment that values respect, listening, and learning.
Awareness of best practices in fostering diversity, equity, and inclusion principles and working with diverse groups of people.
Experience in a higher education setting preferred.
An awareness of engineering fields is a plus.
ISD is an inclusive and innovative community that is dedicated to integrating disciplines for an uncommon and premier education with a global reach. For more information please see: http://isd.engin.umich.edu/
Michigan Engineering’s vision is to be the world’s preeminent college of engineering serving the common good. This global outlook, leadership focus and service commitment permeate our culture. Our vision is supported by a mission and values that, together, provide the framework for all that we do. Information about our vision, mission and values can be found at: http://strategicvision.engin.umich.edu/.
The University of Michigan has a storied legacy of commitment to Diversity, Equity and Inclusion (DEI). The Michigan Engineering component of the University’s comprehensive, five-year, DEI strategic plan—along with updates on our programs and resources dedicated to ensuring a welcoming, fair and inclusive environment—can be found at: http://www.engin.umich.edu/college/about/diversity.
The University of Michigan is an equal opportunity/affirmative action employer.
Internal Number: 174982
About University of Michigan - Ann Arbor
A great university is made so by its faculty and staff, and Michigan is recognized as one of the best universities to work for in the country. The Michigan culture is known for engaging faculty and staff in all facets of the university to create a workplace that is vibrant and stimulating.For two consecutive years, the Chronicle of Higher Education has placed U-M in its "Great Colleges to Work For" survey. In particular, the university earns high marks for strong relations between faculty and administrators, a collaborative system of governance, strong pay and benefits, and a healthy work/life balance.