The University of Cincinnati (UC) Department of Athletics seeks applications for a Director, Digital Media and Strategy (Digital Communications Specialist) to manage and innovate the @GoBearcats social media accounts and overall digital content strategy for the department, with a focus on compelling storytelling, strengthening fan engagement and driving revenue. This is a full-time, salaried position with a comprehensive benefits package.
One of three schools nationally during the 2018-2019 season to appear in a bowl game, earn NCAA Tournament appearances in baseball, men’s basketball and women’s volleyball, and participate in the women’s basketball postseason, there has never been a better time to be a Cincinnati Bearcat. Following our third 11-win season in football program history, the 2019 season features four ESPN and ABC National games, including the kickoff of the college football season on Thursday, August 29th against UCLA in the recently renovated ($90 million) historic Nippert Stadium – the gem of college football. Fueled by nine consecutive men’s basketball NCAA Tournament appearances, season tickets in the newly renovated ($87 million) Fifth Third Arena, the finest on-campus facility in the country, sold out during the inaugural season.
Essential Duties and Responsibilities
Create daily content for all online and social media platforms, with a focus on compelling storytelling, strengthening fan engagement and driving revenue
Develop your unique voice and personality to establish consistent messaging across all social and digital media platforms via creative, innovative and timely content delivery
Lead ideation and develop strategy for @GoBearcats social media accounts, with a focus on content, promotion, engagement and conversion strategies
Proactively pursue new, creative and innovative methods for enhancing the @GoBearcats presence, including continued awareness of trends in emerging media and digital technologies
Identify Key Performance Indicators to measure social media engagement and prepare analytics-based reports to demonstrate growth and progress toward goals
Maintain overall content calendars for efficient departmental communication and awareness
Monitor, listen and respond to users in a “social” way while cultivating leads and converting sales
Partner with the external team to maximize the impact of our brand strategy and messaging, while ensuring content on all channels is accurate and meets brand standards
Partner with University of Cincinnati academic programs to develop an undergraduate content creation team to support the overall enhancement of the Bearcats digital presence
Attend and cover Cincinnati Bearcats events including home games and occasional travel to road games and postseason tournaments
Assist with photography, graphic design, and video editing and production as needed
Other duties as assigned
Bachelor's degree with one (1) year experience; -OR- Associate's degree with three (3) years’ experience; -OR- five (5) years’ experience. Experience must be related to designing, developing, testing, and maintaining websites.
Proficient understanding of all social media platforms and content types
Proficiency in Adobe Creative Suite
Ability to operate within the speed of the 24-hour social media cycle/ability to work a flexible schedule, including nights and weekends
Ability to manage multiple collaborative projects and systems in a fast-paced environment
Highly-motivated and deeply passionate about social media
Elite strategic, creative, and critical thinking skills
Strong integrity and character who shares our commitment to maintaining compliance of all NCAA, American Athletic Conference, University and department rules and regulations
How to apply
Interested candidates must apply online at jobs.uc.edu (Req Id 38123). Online applications must include a curriculum vitae, and cover letter explaining your credentials and the contributions you have made towards diversity and inclusion.
The Cincinnati Bearcats compete at the highest level of intercollegiate athletics as a member of the American Athletic Conference. UC fields 19 varsity teams with over 500 student-athletes supported by almost 200 full-time staff on the award-winning UC campus in Cincinnati, Ohio. The Bearcats have won six national championships and 83 conference championships during its proud history. Numerous luminaries and Olympians have worn UC's red and black through the years including hall of fame legends Sandy Koufax, Oscar Robertson and Jack Twyman.
UC student-athletes averaged a 3.312 GPA in the fall of 2018 with 73 percent of our student-athletes earning spots on the honor roll. For more information on UC Athletics, visit www.GoBEARCATS.com.
The Department of Athletics is committed to comprehensive excellence in the pursuit of creating positive academic, athletic and social experiences for our student-athletes. We strive for victory and will represent our university with pride. Guided by the principles of integrity, respect, determination and excellence
The University of Cincinnati, as a multi-national and culturally diverse university, is committed to providing an inclusive, equitable and diverse place of learning and employment. As part of a complete job application you will be asked to include a Contribution to Diversity and Inclusion statement.
As a UC employee, and an employee of an Ohio public institution, if hired you will not contribute to the federal Social Security system, other than contributions to Medicare. Instead, UC employees have the option to contribute to a state retirement plan (OPERS, STRS) or an alternative retirement plan (ARP).
The University of Cincinnati is an Affirmative Action / Equal Opportunity Employer / M / F / Veteran / Disabled.
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Internal Number: 38123-en_US
About University of Cincinnati
HISTORY IN BRIEF - The University of Cincinnati is a public urban serving research institution that was founded in 1819 and today is one of the country’s largest universities offering more than 350 academic programs to more than 44,000 students. UC has many top ranked programs in areas such as Music and Arts, Medical and Human-Services, Criminal Justice and more. Located in an urban setting, UC is close to the heart of Cincinnati and allows easy access for students to enjoy all that the city offers. UC is also the alma mater of many notables such as President William Howard Taft; Albert Sabin, developer of the oral polio vaccine; Astronaut Neil Armstrong and Mary Weinberg, 2008 Olympic gold medalist. UC is classified as a Research University (Very High Research Activity) by the Carnegie Commission and is ranked as one of America’s top 35 public research universities by the National Science Foundation. UC jumped 17 spots in the U.S. News & World Report rankings in the past two years alone. In addition to being named a “green university” by Princeton Review, UC has been named one of the world’s most beautiful campuses by Forbes and Delta Sky magazines. Learn more at www.uc.edu.MISSIO...N STATEMENT - The University of Cincinnati serves the people of Ohio, the nation, and the world as a premier, public, urban research university dedicated to undergraduate, graduate, and professional education, experience-based learning, and research. We are committed to excellence and diversity in our students, faculty, staff, and all of our activities. We provide an inclusive environment where innovation and freedom of intellectual inquiry flourish. Through scholarship, service, partnerships, and leadership, we create opportunity, develop educated and engaged citizens, enhance the economy and enrich our University, city, state and global community.