The candidate to fill this role will be hired as a full-time exempt employee and will be offered a competitive salary commensurate with experience. The ideal candidate will work from the AVIXA, Inc. Fairfax, VA office or from a remote location agreed upon as part of the hiring process.
Summary of Position:
The Director, Exposition Account Services will be responsible for overseeing the exposition account services team with a total of two direct reports and a team of three people servicing exhibitors at AVIXA for the annual InfoComm USA trade show which generates $18M+ in revenue with responsibilities to include management and space optimization of the InfoComm floor plan; enhanced account service management to returning and new exhibitors; process efficiency for booth design and certificate of insurance; maximize utilization of Mobile app; and new exhibitor programs including Exhibitor Advisory Committee and Attendee Advisory Committee, Exhibitor Onsite Recognition Luncheon, exhibitor & attendee matchmaking tool; collaborate with SVP to create exhibitor ROI tools to aid exhibitors with measuring the efficacy of their participation and generate a report they can share with their internal executive team and bring awareness with all exhibitors of InfoComm’s exhibitor programs they can take advantage of as an exhibitor; advanced and online space selection exhibit space management via the Map Your Show software; further development of the sponsorship offerings available to exhibitors; baseline Market Intelligence offering, and expand online/digital exhibitor resource platform. Candidate will be responsible for tracking and generating weekly year-over-year reports used for business intelligence. The Manager is responsible for developing and maintaining production timelines and effective relationships with external stakeholders as well as with internal teams including partnering with event professionals. This position reports to the Senior Vice President of Exposition & Event Services.
Major Duties & Responsibilities:
Exposition Account Services:
Oversee direct reports responsible for floor plan management, establish gold-standard service level and execute to ensure an excellent exhibitor experience for returning and first-time exhibitors.
Oversee process for capturing booth design consistent with Convention Center and Fire Marshal regulations.
Oversee certificate of insurance and Exhibitor Appointed Contractor process.
Responsible for the customer experience to exhibitors after the exposition space sales process.
Develop a robust New Products Program that provides additional exposure for exhibitors and easy navigation for attendees
Serves as the Exposition and Event Services department main point of contact and subject matter expert for use of the Map Your Show management software.
Responsible for working closely with MYS to identify new programming and services available for InfoComm annually.
Manages the advance and onsite space selection process using the MYS software working with the Director of Exposition Sales and Account Sales Managers.
Manages floor managers and all onsite exhibit hall logistics, serves as exhibit hall liaison with floor managers and Expo Sales Team to ensure quality vendor booth setup; onsite exhibit policy monitoring and compliance, acts as staff contact for drayage/general contractor for all decorating and logistical needs for the exhibit hall.
Manages operations of end-to-end processing of confirmation communications for exposition and sponsorship sales, orders, receipts, and invoices. Works with team to coordinate an efficient plan with internal sales team.
Manages team who fields inquiries and service questions from exhibitors to resolve questions, complaints or comments through experience, interpretation, and application of best practices.
Escalates issues of major impact or technical complexity to upper management or to appropriate internal experts for resolution.
Maintains vendor relationships to ensure vendor coordination is of high quality and experience.
Sponsorship Offerings & Fulfillment:
Collaborate with SVP on new sponsorship offerings, enhanced online access and introduce e-commerce offering.
Manages direct report responsible for working with Exposition Sales Account Managers to collect, coordinate, and fulfill sold sponsorships.
Manages direct report responsible for exhibitor sponsorship website pages and updates.
Works with team on quality control and to ensure accuracy of content and vendor logos.
Collaborate with Sales Account Managers and internal departments to develop timelines, ensures deliverables and deadline milestones are met and efficient delivery of service to sponsors.
New Services and Process Improvement:
Supports the operationalization of new service offerings to InfoComm exhibitors and enhancements to customer service and other engagement related services.
Identifies and recommends operational and system modifications to ensure
smooth production and delivery of new offerings and programs.
Assesses current processes, diagnoses issues, identifies and
recommends improvements; recommends potential changes to policies,
procedures and systems to improve accuracy and efficiency of exhibitor customer services business functions.
Works with SVP and team to build continuous improvements in our processes and systems.
Manage Mobile App relationship with Map Your Show to customize mobile offering, monetize and enhance sponsorship opportunities, increase utilization, and request MYS to create a video for user tutorial training and exhibitor & attendee matchmaking tool.
Collaborate with SVP to manage logistic requirements for Exhibitor Advisory Committee, All Exhibitor Site Visit, Exhibitor Onsite Recognition Luncheon and Attendee Advisory Committee.
Conduct research with CEIR and other industry service providers on exhibitor ROI tools.
To perform this job successfully, an individual must be able to perform each responsibility satisfactorily including the following:
Demonstrated ability to manage multiple projects successfully and simultaneously.
Displays ability to be flexible, manage multiple priorities and stay highly organized; influence others; work well under pressure and meet deadlines.
Demonstrated ability and versatility to work both independently as well as collaboratively with a team and others within an organization; self-directed problem solver.
Must show initiative and collaboration to improve department processes.
Knowledgeable of current trends in the exhibitions and events industry.
Must maintain a positive, friendly professional attitude with a strong commitment to providing excellent customer service to internal stakeholders, members/non-members and vendors.
Bachelor’s degree in Business Management, Hospitality, Restaurant and Hotel Management, Public Relations, or related field required.
Minimum 10+ years of progressive experience in exhibition or events industry, meeting
planning, sponsorship and/or advertising sales; experience with associations preferred.
Experience with managing a team of direct reports.
Proficiency in software applications such as Microsoft Word, Outlook, Excel and PowerPoint; experience or knowledge of enterprise systems and databases like Map Your Show, Salesforce, Concur and other management systems.
Excellent communication skills, verbal and written communications skills and attention to detail.
Must display the willingness to take on additional projects with growth of InfoComm.
Responsible for providing updates for the Microsoft Dynamics budget software
Candidate will be required to travel less than 20% of the time for the following purposes to:
To perform the job successfully, an individual should demonstrate the following competencies:
Analytical - Collects and researches data; Uses intuition and experience to complement data; Designs workflows and procedures.
Interpersonal Skills - Focuses on solving conflict, not blaming; Listens to others without interrupting; Keeps emotions under control.
Oral Communication - Speaks clearly and persuasively in positive or negative situations; Listens and gets clarification; Responds well to questions; Demonstrates group presentation skills; Participates in meetings.
Written Communication - Writes clearly and informatively; Edits work for spelling and grammar; Varies writing style to meet needs; Presents numerical data effectively; Able to read and interpret written information.
Teamwork - Exhibits objectivity and openness to others' views; Gives and welcomes feedback.
Business Acumen - Understands business implications of decisions; Displays orientation to profitability; Demonstrates knowledge of market; Aligns work with strategic goals.
Ethics - Treats people with respect; Keeps commitments; Inspires the trust of others; Works with integrity and ethically; Upholds organizational values.
Strategic Thinking - Develops strategies to achieve organizational goals; Analyzes market and competition; Identifies external threats and opportunities; Adapts strategy to changing conditions.
Judgment - Displays willingness to make decisions; Exhibits sound and accurate judgment; Supports and explains reasoning for decisions; Includes appropriate people in decision-making process.
Planning/Organizing - Prioritizes and plans work activities; Uses time efficiently; Sets goals and objectives.
Professionalism & Respect- Approaches others in a tactful manner; Reacts well under pressure; Treats others with respect and consideration regardless of their status or position; Follows through on commitments.
Adaptability - Manages competing demands; Changes approach or method to best fit the situation; Able to deal with frequent change, delays, or unexpected events.
Dependability - Follows instructions, responds to management direction; Takes responsibility for own actions; Keeps commitments; Commits to long hours of work when necessary to reach goals.; Completes tasks on time or notifies appropriate person with an alternate plan.
Initiative - Undertakes self-development activities; Seeks increased responsibilities; Takes independent actions and calculated risks; Looks for and takes advantage of opportunities.
Innovation - Displays original thinking and creativity; Meets challenges with resourcefulness; Generates suggestions for improving work
This description describes the general duties and responsibilities of the position. It is not a complete list of duties and the employee may be required to take on additional duties and responsibilities as required by the needs of the association.
EEO Policy Statement: It is the policy of AVIXA to provide equal employment opportunities to all qualified persons, and to recruit, hire, train, promote, and compensate persons in all jobs without regard to race, color, religion, sex, national origin, disability or sexual orientation.”
AVIXA™ is the Audiovisual and Integrated Experience Association, producer of InfoComm trade shows around the world, co-owner of Integrated Systems Europe, and the international trade association representing the audiovisual industry. Established in 1939, AVIXA has more than 11,400 enterprise and individual members, including manufacturers, systems integrators, dealers and distributors, consultants, programmers, live events companies, technology managers, content producers, and multimedia professionals from more than 80 countries. AVIXA members create integrated AV experiences that deliver outcomes for end users. AVIXA is a hub for professional collaboration, information, and community, and is the leading resource for AV standards, certification, training, market intelligence, and thought leadership. www.avixa.org
About AVIXA, Inc.
AVIXA is the Audiovisual and Integrated Experience Association™, producer of InfoComm trade shows around the world, co-owner of Integrated Systems Europe, and the international trade association representing the audiovisual industry. Established in 1939, AVIXA has more than 5,400 members, including manufacturers, systems integrators, dealers and distributors, consultants, programmers, live events companies, technology managers, content producers, and multimedia professionals from more than 80 countries. AVIXA members create integrated AV experiences that deliver outcomes for end users. AVIXA is a hub for professional collaboration, information, and community, and the leading resource for AV standards, certification, training, market intelligence and thought leadership. Additional information is available at avixa.org.