As the leading bank in Asia, DBS Consumer Banking Group is in a unique position to help our customers realise their dreams and ambitions. As a market leader in the consumer banking business, DBS has a full spectrum of products and services, including deposits, investments, insurance, mortgages, credit cards and personal loans, to help our customers realise their dreams and aspirations at every life stage. Our financial solutions are not only the best in the business - they were made just right for you.
The role will have substantial impact on the success of digital product acquisitions to meet established business targets. The incumbent will be responsible leveraging digital insights to identify opportunities to drive incremental online conversions and online user experience through multivariate testing (MVT).
Increase product funnel conversions across credit cards, unsecured loans, deposits account opening and other acquisition funnels
New customers, new-to-product and online channel share targets
New Digital customer acquisition
Job Duties & responsibilities
Proactively identify, business case and prioritise opportunities to improve customer acquisition and user experience using data and insights
Lead the execution and development of multivariate tests through engagement with the digital channels, marketing, product and technology teams
Develop and deploy multivariate digital experiences using Adobe Target in conjunction with the digital UX, marketing, digital content and analytics teams.
Manage stakeholder approval of all test options by following the standard prioritisation process
Deliver post-test reporting to communicate the incremental uplift and benefit forecast of deploying the winning experience
Conduct detailed analysis that include actionable insights and optimisation recommendations for conversion funnels and optimisation activities
Minimum 6-8 years experience in a related position
Analytical thinking skills to develop insights and action plans
Experience in studying online funnels and customer acquisition data
Exposure to Adobe Analytics and Adobe Target is required
Intermediate MS Excel skill required
Internal Number: 6086592
About DBS Bank Limited
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