As the world’s leading global bank, Citi offers careers you might not have thought of and an unprecedented opportunity to drive change to impact millions of customers. Consumer banking is changing and so are we. We know that in order to address the ever-changing needs of our customers, we must think faster and innovate better around the ways our customers interact with their bank. In order to better innovate for our clients, we also need teams that represent and reflect the diversity of our customer base, as well as teams that reflect the diversity of experience needed to challenge the status quo. By joining Citi, you can play a role in shaping the future of how we interact with our customers and how our customers interact with their money. You will help us reach our customers in new ways and leverage technology and digital differently. This is an exciting time to explore opportunities with Citi and have a career with impact.
The Digital Marketing Manager will be responsible for developing, executing and analyzing digital marketing strategies and campaigns for the purpose of growing brand awareness and driving customer acquisition.
Work closely with managers to develop and execute marketing campaigns. Build and maintain relationships with our key internal partners and stakeholders, as well as with external digital agencies
Responsible for evaluating competitive intelligence, program performance, sizing new program opportunities, assessing customer impacts, and making recommendations to enhance current programs and improve results
Partner with product, segment, and channel managers on marketing strategy and execution plans
Manage end-to-end tactical processes for specific marketing channels, including: program development, marketing brief process, implementation and coordination across channels, and internal communications
Ensure the success of digital acquisitions programs; track and analyze results and make consultative recommendations
4+ years’ experience as a marketing manager in the digital space
Proven analytical, project and process management skills
Solid organizational skills and ability to manage multiple projects at one time
Excellent interpersonal skills
Self-starter who also has a demonstrated ability to work successfully in team environment and drive results from team
Consistently demonstrates clear and concise written and verbal communication skills