Responsible for identifying market opportunities and developing short and long-term marketing strategies with objective of attracting overnight business and promoting destination awareness and brand recognition across Washington state. Additionally, present campaign strategies, executions and insights to internal and external stakeholders.
Develop and manage multi-channel, regional and national leisure advertising and/or marketing campaigns
Including media plans, creative, budget, reporting, etc
Track all campaign activities and ROI for reporting purposes
Manage day-to-day activity of outsourced marketing agency
Including media plans, creative and billing
Track all campaign activities for reporting purposes
Assist/work in tandem with communications committee in managing travel media relations
Media database and clipping service
Release and newsletter distribution
Present campaign plans and insights to WTA Board/Marketing Committee and internal/external stakeholders
Lead the social media team:
Be the voice of the state when appropriate
Identify new opportunities to grow fans and followers
Look for ways to integrate different channels of social media into all aspects of the business
Assist in development of the state destination brand
In conjunction with agency, develop brand tool kit and essential platforms
Be a brand steward, ensure continuity in our marketing message and voice
Manage and continuously enhance and improve Experiencewa.com by adding features, evaluating analytics, speaking with stakeholders and researching competitors (in industry and out).
Develop suite of prepared digital content in various formats
Create needed digital content across WTA programs, or as appropriate for partner uses
Develop and implement digital marketing campaigns
Work with WTA board, members and partners to create strategic marketing partnerships
Utilize research to provide perspective on market opportunity growth
Stay up-to-date on marketing, advertising and social media trends to ensure marketing department stays inspired and current
Research and stay current on competitive landscape – provide perspective on creating points of differentiation
Perform other related duties and assignments as required
Contact: Mike Moe, email@example.com
Five+ years of related experience in senior- level marketing
Excellent interpersonal, writing, presenting and communications skills
Experience managing advertising campaigns either from client-side or agency-side required
Experience in travel and tourism marketing
Knowledge of marketing as related to the travel and tourism industry
Knowledge of the travel and tourism industry and its importance to the state economy; ability to understand the role of WTA across the state
Strong organizational and time management skills; ability to handle multiple tasks and projects simultaneously.
Ability to exercise initiative, judgment, diplomacy and maintain confidentiality in a wide variety of internal and public situations.
Excellent interpersonal, writing and communications skills
Strong attention to detail
Proficiency in Word, Excel and Outlook
Contractor must have State of Washington Business License showing UBI number and have been in business for at least three years
Ability to work remotely for extended periods, as needed
Schedule and Terms:
Contractor shall provide progress reports monthly
Contractor shall provide a Certificate of Insurance for Commercial General Liability and Automobile Liability with limits no less than $1,000,000 for each
About Washington Tourism Alliance
The Washington Tourism Alliance (WTA) is a membership-based nonprofit organization that was established after the closure of the Washington State Tourism Office in 2011. Since that time, the WTA has advocated for the reestablishment of a statewide tourism effort. In March of 2018, Governor Jay Inslee signed into law E4SSB 5251 which establishes framework and funding for a statewide tourism marketing program for the first time in seven years.
Mission Statement: To advocate, promote, develop and sustain the economic well-being of the Washington tourism industry.