POSITION SUMMARY The firm seeks a Senior Communications Specialist responsible for a variety of communications duties as part of CBRE's dynamic Northeast Corporate Communications team. Working in the commercial real estate industry in the country's top media market, the specialist will be primarily responsible for PR/media relations and social media, as well as internal communications. This role covers direct oversight for Fairfield County (CT), Westchester County (NY) and Long Island (Suffolk and Nassau counties), along with execution support for all New York City traditional and social media initiatives. The position reports to the Director of Media & Communications, Northeast Division.
RESPONSIBILITIES Public Relations Write and distribute press releases and other materials on a variety of topics, from notable deals and high-level promotions/new hires to market insights, CBRE research reports and additional thought leadership
Review written materials and proofread internal and external content to ensure appropriate branding and messaging
Maintain and update press lists and actively follow up with media
Actively seek out opportunities to position our professionals as experts to the media
Track and monitor media coverage; analyze metrics to develop targeted outreach
Work with Director in execution of a PR strategy that aligns with business goals
Build strong working relationships with local Managing Directors to understand each market's PR needs and goals
Social Media Manage and drive the strategy for local corporate Twitter accounts, including content creation and distribution
Liaise with regional and global social media counterparts to surface local content
Provide social media training and network activation assistance to the firm's professionals
Internal Communications Manage the NYC internal comms program, including communications cadence and writing
Manage CBRE Intranet homepage, including adapting and posting news stories for internal consumption
Manage content creation and dissemination for CBRE's office media walls
Complete special projects as assigned
EXPERIENCE AND QUALIFICATIONS Strong writing and communication skills. Able to foster relationships and communication with professionals across departments, as well as with media and PR firms.
Ability to execute internal communications with a "digital first" attitude. Thorough understanding of intranet and social media platforms and ability to publish content.
Collaborative attitude. Able to serve several audiences while remaining committed to generating the best result.
Solid organizational, project management and multi-tasking skills. Able to prioritize workload, manage projects and communicate well with internal clients.
Strong attention to detail. Strong proofreading capabilities and a commitment to achieving the highest-quality deliverables and outcomes.
Energetic, enthusiastic and people-oriented. Enjoys working with different personalities.
Service-oriented and responsive. Works well under deadlines.
Bachelor's degree or equivalent with minimum of three years of related experience in PR, internal communications and social media. Experience with commercial real estate a plus.
Internal Number: 19024047
With broader and deeper capabilities than any other company, CBRE is the leading full-service real estate services and investment organization in the world.
CBRE Group, Inc. is the world’s largest commercial real estate services and investment firm, with 2017 revenues of $14.2 billion and more than 80,000 employees (excluding affiliate offices). CBRE has been included in the Fortune 500 since 2008, ranking #214 in 2017. It also has been voted the industry’s top brand by the Lipsey Company for 17 consecutive years, and has been named one of Fortune’s “Most Admired Companies” in the real estate sector for six years in a row. Its shares trade on the New York Stock Exchange under the symbol “CBRE.”
CBRE offers a broad range of integrated services, including facilities, transaction and project management; property management; investment management; appraisal and valuation; property leasing; strategic consulting; property sales; mortgage services and development services.