The Cornell SC Johnson College of Business currently seeks a motivated Assistant Director of Graduate Admissions in the office of Undergraduate and Master's Programs Admissions.
The Cornell SC Johnson College of Business is comprised of the university's three accredited business schools: The Hotel School, the Charles H. Dyson School of Applied Economics and Management, and the Samuel Curtis Johnson Graduate School of Management. The College delivers undergraduate, graduate, and professional business programs creating a collaborative, comprehensive business management program that preserves the excellence of all three schools while uniting the faculty and students. The Cornell SC Johnson College of Business is one of the most comprehensive business schools in the nation, with 145 research faculty and nearly 2,900 undergraduate, professional, and graduate students. The Cornell SC Johnson College of Business has a collection of areas of expertise not found in any other leading institution and an unparalleled resource base from which to draw--both within the Cornell SC Johnson College of Business and within Cornell (including Cornell Tech).
Reporting to the Executive Director of Enrollment Management (EDEM), the Assistant Director will coordinate strategic market planning and manage the tactical execution of marketing plans for JCB's specialized master's programs.The Assistant Director collaborates with the college's marketing and communications team to plan and deliver effective lead generation and lead nurturing activities to reach enrollment targets for class size and composition.The Assistant Director serves as the primary contact to prospective applicants to JCB's specialized professional master's programs.
The position requires significant personal one-on-one communication with high-ability applicants and admitted students.
Successful recruitment and yield of future students into specialized master's programs requires the coordinated involvement of several program stakeholders including faculty and staff, current students, and alumni.The Assistant Director will create and maintain a strategy to effectively leverage these stakeholders to support recruitment and yield goals.The Assistant Director requires the ability to motivate student and alumni volunteers to assist with recruitment, interviewing and yield.The Assistant Director may also manage student workers.
Applicant review and selection is a collaborative process involving individual program directors and faculty, the Assistant Director, the EDEM, the Associate Director of Admissions Operations and a full-time admissions processing assistant.
The Assistant Director will participate in collaborative application review, selection and notification process coordinated by the Associate Director of Admissions Operations and a full time admissions processing assistant, and including individual program directors and faculty, and the EDEM.
The Assistant Director administers a scholarship budget to enhance program access and yield.
The Assistant Director must be an effective communicator with multiple audiences including prospective applicants; program directors and faculty; coworkers in admissions, marketing & communications, and student services; university administration; alumni; industry executives and others.
Responsibilities of the Assistant Director include:
Coordinating an integrated marketing and communications plan for each program in collaboration with the college's marketing and communication team which includes prospect management (lead generation and contact management), lead nurture communications for recruitment and yield which includes targeted and drip communication campaigns via email and social media.
Personal communication with qualified prospective applicants to get them to apply, and with admitted applicants to get them to enroll (yield)
Content management on program web pages and on third-party web platforms
Planning and conducting recruitment and yield events, both virtual (online) and live; both on- and off-campus; often to include current students, faculty, and alumni
Managing an operating budget and scholarship budgets
Reporting on activities and outcomes
Monitoring current trends and benchmarks in the recruitment of professional students
Participating in applicant review, selection and decision notification
Master's degree or equivalent
Excellent communication skills: writing, speaking (including presentations). Ability to communicate effectively with multiple stakeholders; prospective master's applicants, faculty, alumni, administration
Analytical thinker; problem solver. Sound judgement, confidentiality and discretion.
Strong interpersonal skills and service orientation.
Aptitude for communications-related technology including CRM, social media, virtual presentations, etc. Also strong Excel skills, word processing, databases.
High energy, initiative, enthusiasm. Works independently.
Organized; ability to plan and work per a schedule/calendar, handle multiple tasks, and complete tasks within time constraints.
Ability to travel occasionally, and to organize travel
Experience in marketing & communications or admissions in post graduate education
Professional or academic background in business, hospitality, real estate, financial services, accountancy
Second language fluency (including writing and speaking)
Experience with CRM and application management systems (e.g. CollegeNet, Sales Force)
* Relocation assistance and visa sponsorship are not available for this position.
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University Job Title:
Admissions Associate II
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