Under the direction of the Executive Director of News in Columbia's Office of Communications and Public Affairs, the Engagement Editor is responsible for creating an audience-focused analytics strategy for all Columbia News digital channels, including web, social, and email outlets. Our goal is to create a digital experience that resonates with the Columbia audience-one that draws in new parts of our community and the media.
Working closely with the digital content and media relations teams within the department and across Columbia, the Engagement Editor will determine how and where to connect with audiences, including students, faculty, staff, alumni, the media, and influencers. The Engagement Editor will mine analytics for data on optimal posting times, trending stories, and SEO strategies. They will also help guide editorial decisions through active listening, collaborate on creating user journeys, and seek opportunities for audience interaction.
The Engagement Editor must have strong editorial experience, digital production skills, and the ability to collaborate across all levels of the university
Gather, interpret, and share content analytics
Plan audience engagement strategy and user journeys
Oversee SEO optimization on digital products and best practices for digital product delivery
Collaborate with the Digital Content Strategist and Social Media Manager on product planning and resurfacing content
Consult on better analytic practices with teams across Columbia University
Collaborate on editing for accuracy, voice, readability and consistency
Manage final production process of proofreading and layout
Bachelor's degree required
Minimum of five years' experience developing or managing written and/or multimedia materials
Familiarity with user experience and SEO content strategies
Exceptional interpersonal and communication skills that include excellent writing, editing, proofreading, and attention to detail
Strong organizational skills and the ability to collaborate across a multi-functional production team
Deep desire to keep up with digital trends and forecasting
Advanced knowledge of analytics tools, eg. Google Analytics, Cision, and Salesforce
Experience with content management systems, preferably Drupal
Some knowledge of Adobe Creative Suite tools
Equal Opportunity Employer / Disability / Veteran
Columbia University is committed to the hiring of qualified local residents.
Internal Number: 500782
About Columbia University
Columbia University is one of the world's most important centers of research and at the same time a distinctive and distinguished learning environment for undergraduates and graduate students in many scholarly and professional fields. The University recognizes the importance of its location in New York City and seeks to link its research and teaching to the vast resources of a great metropolis. It seeks to attract a diverse and international faculty and student body, to support research and teaching on global issues, and to create academic relationships with many countries and regions. It expects all areas of the university to advance knowledge and learning at the highest level and to convey the products of its efforts to the world.