The role of the Senior Communications Specialist within the Department of Family Medicine and Community Health is to strategically plan and build the development and implement the communications efforts for the Department. The right candidate has demonstrated experience in strategic communications, keen attention to detail and deadlines; strong writing, design, and communication skills; and a proven ability to juggle multiple projects simultaneously in a fast-paced work environment with a wide-range of activities and diverse internal and external constituencies.
Duties and Responsibilities:
Develop proactive communications and outreach strategies to advance the mission of the Department of Family Medicine & Community Health in line with strategic priorities of the Medical School. The communications program will span print and electronic interactions with internal and external audiences.
Publish, update and maintain website content. This position will be responsible for ensuring that all web content is in alignment with the communications strategy of the Department and the Medical School.
Responsible for creation and tactical execution of a social media and content strategy.
Write articles, website copy, advertising copy, e-newsletters, social media posts, press releases, memos, and other content. Work with media relations at the Medical School as needed.
Conceptualize, design, and execute a wide variety of branded creative projects including print ads, digital assets, signage, photographs, and presentations.
Create and maintain editorial calendars and syndication schedules for event, social media, email, and website promotion/updates.
Monitor, track, and report on media mentions and research publication to ensure promotion and information sharing with key audiences. Analyze and report on Key Performance Indicators and website metrics.
Copy-edit a variety of communications content such as presentations, talking points, and speeches for the Department Head and other key positions.
Support promotion aspects of department events.
Manage supporting efforts of student workers and contracted professionals.
Partner with the Department Head, Center Director, and the Medical School’s Director of Communications to develop internal and external communication strategy and initiatives and a long-term plan to meet the Department’s strategic goals.
Responsible for managing the brand standards of the Department in line with the Medical School’s guidelines and guiding the use of the brand within the department.
Responsible for delivering projects accurately, on time, and on budget.
Partner with and advise key communications stakeholders to maximize the messaging potential. Work and maintain relationships with all programs associated with the Department across the State of Minnesota, University of Minnesota Physicians, M Health, as well as departments within the Academic Health Center and Medical School.
All required qualifications must be documented on application materials.
Bachelor’s degree in Communications, Journalism, Marketing or related field.
Minimum 4 years of professional experience in a communications, public relations, or marketing position.
Proficient in Microsoft Word, Excel, PowerPoint, or equivalent.
Proficient in Adobe Creative Cloud, including InDesign, Photoshop, Illustrator, and Acrobat Pro, as well as content management systems.
Excellent writing skills for a variety of platforms including the web copy, bylined articles, advertisements.
Strong verbal and demonstrated written communications skills.
Excellent organizational skills and ability to manage multiple projects with competing deadlines.
Ability to work independently, while also exhibiting a cooperative and team-oriented attitude.
A high degree of professionalism with attention to detail, quality, and follow-through.
Ability to thrive in a fast-paced office environment.
Strong writing and editing skills, and mastery of AP Style.
Demonstrated understanding of effective utilization of key social media channels for marketing purposes.
Experience utilizing mass email tools.
Experience with photography and video editing.
Ability to work occasional evenings for events.
Internal Number: 331072
About University of Minnesota, Twin Cities
The University of Minnesota, founded in the belief that all people are enriched by understanding, is dedicated to the advancement of learning and the search for truth; to the sharing of this knowledge through education for a diverse community; and to the application of this knowledge to benefit the people of the state, the nation, and the world.