Reporting to the Senior Editor and Communications Manager, the Communications Coordinator works with the Senior Editor in an array of functions that maintain, grow, and develop the Chazen Institute's digital and print visibility and outreach initiatives to internal and external stakeholders.
Maintains website announcements and events pages and keeps them up to date; populates and updates ancillary sites such as the India Business Initiative and China Business Initiative; suggests and implements ways in which the website can be more effective in marketing and representing the Chazen Institute. Monitor website analytics to suggest improvements in traffic and performance, including ways to enhance usability.
Expand each of the Chazen Institute's social media channels, in alignment with the Institute's strategy. Create lively, engaging content that points target audiences to news coverage of Chazen Senior Scholars. Enhance awareness and attendance for Chazen-sponsored events, including advance publicity, live coverage during event, and post-event follow-up. Works with the Senior Editor and Chazen team with internal communications, including creating quarterly reports to the advisory board, and liaising with other departments across the School to create timely, compelling communications to students, including posting on student social media and calendar pages.
Creates ways to repurpose existing content on various platforms and ensures a supply of fresh, new content on existing platforms.
Manage student "social media guru" program. Interview, hire, and direct social media gurus for Chazen travel programs. Ensure that posts are timely, meet guidelines, and reflect favorably upon the Institute and Columbia Business School. Publicize and blog posts in other communication channels.
Creates event invitations, registration pages, and event pages to market events; Creates, edit, and/or proofreads event collateral such as programs and bios; assists with onsite and post-event marketing, including posting on social media.
Other related duties as assigned.
Bachelor's degree and/or its equivalent required. Minimum two-three years related experience required.
The incumbent must be a proven team player, able to work cooperatively in small groups as well as independently with changing priorities and multiple responsibilities. Must have previous experience with utilizing major social media channels including Facebook, YouTube, Twitter, and Instagram). HTML and Photoshop experience required. Must be pro-active with excellent writing, organizational and communication skills, acute attention to detail and computer literate. Must exercise tact and discretion when interacting with international faculty, administrators, leaders in academia, business, and with students. Cultural sensitivity required.
Two years' experience in digital and print communications and marketing strongly preferred. International experience a plus.
Equal Opportunity Employer / Disability / Veteran
Columbia University is committed to the hiring of qualified local residents.
Internal Number: 500583
About Columbia University
Columbia University is one of the world's most important centers of research and at the same time a distinctive and distinguished learning environment for undergraduates and graduate students in many scholarly and professional fields. The University recognizes the importance of its location in New York City and seeks to link its research and teaching to the vast resources of a great metropolis. It seeks to attract a diverse and international faculty and student body, to support research and teaching on global issues, and to create academic relationships with many countries and regions. It expects all areas of the university to advance knowledge and learning at the highest level and to convey the products of its efforts to the world.