PRIMARY RESPONSIBILITIES • Manage and execute the social media strategy for GVSU athletics across multiple platforms including Facebook, Twitter, Instagram, etc. • Create engaging content for fans • Develop a content calendar • Track and report analytics for each account • Manage a photo library for the athletics department • Grow the social media presence and increase interaction for each official account
REQUIREMENTS • An understanding of social media, including best practices, strategy, and execution of cam-paigns • Experience with Adobe CC (Specifically Photoshop, Premiere Pro, and After Effects) • Able to write copy appropriately for each platform and include photos, graphics, and video when needed • Ensure all content is proofread for error-free publishing • Develop concepts and participate in the development of new ideas • Must be a self-starter, able to create and implement new ideas
*** Qualifications: Candidate must have: • Strong written communication skills • A focus on details and deadlines • A strong understanding of college athletic programs • An understanding of basic NCAA compliance rules • Night and weekend hours will be required for this position.
Additional Salary Information: 10 month renewable contract - $1,000 per month with the option for graduate classes as additional compensation
About Grand Valley State University
Grand Valley State University is an NCAA Division II institution that values inclusiveness in all aspects of university business. We are located in Allendale, MI, just 12 miles outside of Grand Rapids, the second largest city in Michigan. Our student population averages 25,000. Laker Athletics has placed first or second in the NACDA/Learfield Sports Academy's Directors' Cup for the past 17 years. We compete in the Great Lakes Intercollegiate Athletic Conference, where we have captured the conference all-sport cup (President's Cup), for the past 20 consecutive years. For more information about GVSU, please see our website at: www.gvsulakers.com or www.gvsu.edu or www.gvsu.edu/sportsfacilities.