The Associate Director for Marketing and Communications leads, supports and executes marketing and visibility strategies, tactics, campaigns and plans in support of LMU's Loyola Law School. The incumbent works across teams to develop comprehensive initiatives to raise the school's national profile, achieve enrollment objectives, position competitively faculty and academic programs, and engage target audiences as a fully integrated member of LMU's Marketing and Communications team. Reporting to the Director of Marketing and Communications, the incumbent manages data analytics, brand management, media planning, and writes and edits for multiple platforms and audiences, liaising with a diverse array of constituents, including Admissions, Advancement, and senior leadership.
Typically a Bachelor's degree required; master's degree preferred. Degrees in marketing, communications or business management – especially an MBA – preferred.
Minimum of six years' experience in marketing, with proven skills, knowledge and ability. Ability to work effectively and independently with internal and external constituencies and with professionals of varied disciplines to accomplish tasks and projects.
Demonstrated experience managing and executing across multiple marketing channels and campaigns with evidence of impact and return on investment; ability to articulate how past experience with marketing has influenced target audience behavior and driven choice or actions desired; highly developed skills in communications writing and editing.
Highly collaborative and creative style with experience developing and implementing marketing strategies successfully; background that demonstrates relationship-building, consensus-building, flexibility and managing through influencing.
Evidence of high-energy leadership style with a track record for leading both strategic and tactical marketing efforts.
Self-starter, able to work independently and entrepreneurially; experience creating, developing and implementing new initiatives.
Demonstrated computer competency with common and specialized production software suites, such as photo editing software, email marketing platforms, social media monitoring and tracking suites and analytics reporting software. Experience with CRM tools required.
Experience and working knowledge of organic and paid social media advertising strategies and techniques across various social media platforms.
Ability to produce high-quality deliverables with meticulous attention to detail. Must be metrics-driven and results-oriented with demonstrated analytical skills.
Ability to provide quick turnaround and updates for multiple requests while maintaining strong reputation of high-quality work.
Effective project planning and project management skills are required along with the ability to multi-task.
Strong written and oral communication skills are essential, as is the ability listen with the skill to gather critical, accurate information.
Experience working in and/or with large-scale organizations that utilize processes to review and approve ideas and enterprise solutions to deliver services.
Ability to brainstorm, synthesize multiple concepts and think strategically and creatively.
Must be able to perform successfully in a fast-paced, intellectually intense and service-oriented environment. Willing and able to adjust to changing demands and shifting priorities.
Founded in 1911, LMU is a premier Catholic university rooted in the Jesuit and Marymount traditions. Our enrollment includes 5,962 undergraduate, 2,129 graduate and 1,278 law school students. Our 142-acre bluff-top campus is located in West Los Angeles and is among the nation's most beautiful and green campuses.