The Associate Director of Annual Giving will work in partnership with the Director of Annual Giving to develop, plan, and implement a robust direct and electronic mail program soliciting alumnae, parents, friends and students. The Associate Director will also be responsible for the development and implementation of the department’s overall messaging strategies, ensuring effective integration across all annual giving channels. Essential job functions include:
Plans, writes, coordinates and implements the production and delivery of the Annual Giving, Indiana License Plate and Belles Varsity Club direct mail program and digital communications program.
Composes acknowledgement letters to be sent to donors on behalf of the Vice President for College Relations and the President of the College. Assists the Director in planning cultivation and solicitation strategies for the giving societies.
In collaboration with the Director of Annual Giving and the Office of Integrated Marketing Communications, the assistant director will ensure that the annual giving message is consistent with the College’s brand.
Acts as project manager for the annual 24-hour Donor Challenge and communicates/coordinates with vendors, Annual Giving staff, and other key offices on campus to plan and implement Donor Challenge strategy.
Analyzes and evaluates the outcomes of programs and, consistent with the most current market research, adjusts the plan accordingly to increase donor acquisition and retention, as well as gift renewal.
Work in collaboration with annual giving staff to ensure consistent and effective messaging across all annual giving channels including, but not limited to, digital strategies, event and program communication, reunion messaging, phonathon scripts and student philanthropic initiatives.
Develops, maintains and circulates a calendar of all annual giving communications/publications.
Prepares quarterly Annual Fund ads for the Courier.
Oversees the content and development of the Annual Giving website.
Manages the matching gift program.
Works collaboratively with all areas of the Development office to advance fundraising goals.
Serves as department lead when Director is out of the office.
B.A. in English, communications, marketing or related field.
A minimum of four years of related work experience with preference for development or annual giving experience.
Advanced written communication skills with demonstrated ability to creatively and persuasively convey messages.
Excellent interpersonal, planning, and organizational skills are essential.
Computer proficiency with Word, Excel, and Access is preferred.
Excellent time management skills; use of effective tracking methods to complete work and projects in time required.
Ability to analyze data related to direct mail strategies.
Affinity for the mission of Saint Mary’s College.
Saint Mary’s College is an Equal Opportunity Employer, in keeping with the College’s mission, Saint Mary’s is committed to increasing racial and ethnic diversity at all levels – students, faculty, and staff – and seeks applications from candidates who share this commitment.
About Saint Mary's College
Saint Mary’s College is an all-women’s Catholic institution located just north of South Bend, Indiana, on 100 acres of trees, gardens, and manicured lawns. It is fully accredited through the Higher Learning Commission of North Central Association with more than 30 undergraduate majors, 4 graduate programs, and approximately 1,600 students. The tradition of empowering women through excellent academic programs and spiritual support began with its founding in 1844 by the Sisters of the Holy Cross. Saint Mary’s College has practiced its core values of learning, community, faith/spirituality, and justice for more than 170 years. The College continues to grow and prosper, with approximately 20,000 living alumnae.
Saint Mary’s College is an Equal Opportunity Employer. In keeping with the College’s mission, Saint Mary’s is committed to increasing its diversity at all levels—students, faculty, and staff—and seeks applications from candidates who share this commitment.