Duties & Responsibilities Under the leadership of Terrie and Bradley Bloom Artistic Director Diane Paulus and Executive Producer Diane Borger, the American Repertory Theater aims to expand the boundaries of theater and engage thousands of theatergoers at more than 300 performances and events each season. The Marketing and Communications department is responsible for maintaining and building awareness of the institutional brand as well as crafting sales strategies that result in more than $5 million in annual earned revenue.
Reporting to the Marketing and Communications Manager, the Community Outreach Apprentice is a core member of the team and a key stakeholder in supporting and executing the marketing and communications strategies surrounding artistic, community, and education programs. The Community Outreach Apprentice is responsible for expanding the theater's audience and assisting in the planning of community group visits and partnerships.
This role is responsible for:
Research of individuals and organizations to assist in the cultivation of new audiences for specific A.R.T. productions and programs.
Develop relationships and create promotional partnerships with community groups and organizations through email, phone, and in-person meetings throughout the Greater Boston area.
Organize and oversee marketing-related community events.
Manage audience segmentation strategies and target audience identification for all marketing and communication initiatives, including email and direct mail campaigns.
Expand audience diversification initiatives, including outreach for student matinees and access performances, including ASL Interpreted, Audio Described, and Open Caption performances.
Maintain A.R.T.'s community outreach database.
Provide data analysis of audiences, including reviews of new audiences as well as audience retention strategies.
The Community Outreach Apprentice interfaces with other departments within the organization and works in close collaboration with the Education and Engagement team to form relationships with community leaders and develop, refine, and enrich community-based programs. This position supports and assists other members of the department and institution as needed and often represents the theater in attending community events throughout the Greater Boston area.
At the end of the term, the Apprentice should have a strong grasp of community development and outreach, including how to best identify and foster relationships as they relate to A.R.T. programming. The Apprentice should have gained knowledge of organizing community-related events and project management experience. In addition, the Apprentice will have had experience with working with a wide variety of affinity groups.
This is a one-year term appointment with the possibility of renewal for one additional year. Apprentices may not remain in the position longer than 2 years. Apprentices will receive on the job training and participate in various educational opportunities. This position is eligible for Harvard benefits.
Salary Grade: 090
Union: 00 - Non Union, Exempt or Temporary
Candidates MUST meet the following basic qualifications in order to be considered for this role:
Bachelor's degree or two years equivalent professional experience.
A strong candidate will have a strong background in the arts and/or community engagement in a nonprofit organization. The ideal candidate is eager to develop connections with local communities, interested in the arts, and looking for an experience to learn about audience development at a large arts institution. A successful candidate must have a demonstrated ability to manage multiple tasks simultaneously, be highly organized, demonstrate strong initiative, be comfortable with a flexible work schedule – including the ability to work some evenings and weekends – and be able to collaborate in a fast-paced work setting. Successful candidates will have experience working in community organizing and/or outreach, and a strong connection to and/or understanding of Greater Boston communities. The candidate should have excellent written and verbal skills, an independent mind, sense of humor, creative ways of approaching challenging projects working with diverse interests and individuals, and a passion for the arts. Past experience working in a customer service environment and working knowledge of Tessitura are a plus.
EQUAL OPPORTUNITY EMPLOYER: We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Internal Number: 49149BR
About Harvard University American Repertory Theater
Harvard University is devoted to excellence in teaching, learning, and research, and to developing leaders in many disciplines who make a difference globally. The University, which is based in Cambridge and Boston, Massachusetts, has an enrollment of over 20,000 degree candidates, including undergraduate, graduate, and professional students. Harvard has more than 360,000 alumni around the world. The University has twelve degree-granting Schools in addition to the Radcliffe Institute for Advanced Study, offering a truly global education. Established in 1636, Harvard is the oldest institution of higher education in the United States.