The Assistant Director of Alumni & Donor Communications is a talented writer and strategist, envisioning and executing user-centered content and communications that meet the needs of our alumni and donors. The position will be responsible for the design and execution of a comprehensive alumni and donor communications and marketing plan to support CLA’s goals and advancement priorities.
This position reports to the Director of Communications and Content Strategy and will be counted on to help drive even greater levels of alumni engagement and increased giving.
Strategy and Planning - 25% Develop and execute a comprehensive, user-centered alumni and donor communications plan. Create an annual content calendar for alumni and donor communications. Partner with communications colleagues to repurpose and amplify existing content. Audit and assess the effectiveness of alumni and donor communication channels. Recommend new tools and approaches for better engaging alumni and growing our base of advocates. Identify and utilize technology platforms and new communications channels. Collaborate with the University of Minnesota Alumni Association (UMAA), University Relations, and the University of Minnesota Foundation (UMF) to identify new ways to amplify CLA stories through, and tailor content for their print and digital publications. Serve as CLA’s representative at U-wide story sharing meetings. Serve as a key member of CLA’s editorial team.
Alumni Relations and Donor Communications - 50% Write and direct the design of digital and print communications, including alumni newsletters, annual giving reports, stewardship report templates, and event invitations. Manage CLA’s alumni and giving websites, ensuring information presented is timely and relevant. This includes driving strategy, writing content, and publishing stories on the website. Consult and strategize on alumni and donor event planning and design, including writing event invitations, programs, speaker scripts, and post-event communications. Develop ways to strengthen CLA's connection with alumni through digital media channels. Leverage existing tools supported by UMAA. Create themes and write content for CLA’s monthly Alma Matters digital newsletter. Bring new perspectives on how to create content that meets the needs of our alumni community. Produce materials that promote the college and demonstrate the impact of philanthropy. Materials include Mile Markers (the college’s primary promotional piece), our annual campaign giving report, and templates for gift acknowledgements and stewardship reports (updated annually). Serve as the point person for CLA’s Give to the Max Day campaign messaging, in collaboration with the University of Minnesota Foundation and CLA’s development office. Provide ideas and write content for CLA social media channels. Collaborate with our social media manager (student worker) to schedule messages in Hootsuite.
College Communications - 25% Write feature stories and manage freelancers to create editorial content for CLA digital and print publications. Provide support to the director of communications and content strategy in preparing presentations, materials, newsletters, and special projects in support of Institutional Advancement priorities and campaign efforts.
MINIMUM / ESSENTIAL QUALIFICATIONS:
Bachelor's degree in communications, journalism, marketing, or related field or non-communications related degree with additional 2 years of professional communications experience. Four years of experience in a professional communications role. Non-communications degreed individuals must have 6 years of progressive responsibility in communications. Top-notch communication skills—demonstrated strong writing with a fresh perspective. Demonstrated appetite for collaboration. Demonstrated commitment to inclusion. Belief in the power of diversity to drive better results. Demonstrated internal motivation to produce industry-leading work, and the skills to deliver.
PREFERRED QUALIFICATIONS / SELECTION CRITERIA: Fierce commitment to producing user-centered content. Love of the liberal arts. Natural curiosity about the world and our place in it—a thirst for greater understanding. Savvy digital marketing skills—experience with SalesForce Marketing Cloud is a big plus. Social media expertise—what’s next? Experience and skills in graphic design (we’ve got a pro on staff, but we’d love to leverage your talents). Website editing experience. We use Drupal, how about you? Experience working in advancement, alumni relations, or development, especially in a higher education setting.
Internal Number: 330703
About University of Minnesota, Twin Cities
The University of Minnesota, founded in the belief that all people are enriched by understanding, is dedicated to the advancement of learning and the search for truth; to the sharing of this knowledge through education for a diverse community; and to the application of this knowledge to benefit the people of the state, the nation, and the world.