The Director, Digital Services, University Advancement is responsible for the development and implementation of digital strategies and marketing technology to drive engagement, outreach and fundraising among alumni, donors and friends of Miami University. The digital services team provides on-going optimization of digital channels and campaigns in support of Development, Stewardship and Alumni Relations functions within University Advancement. Works closely with the IT team as marketing technologist to manage the stand-up and run of digital marketing properties and programs. Directs the efforts of the digital services staff and works closely with the Director of Creative and Editorial Services and Senior Director of Information Systems and Analytics to ensure seamless integration of digital strategies across all teams. Reports to the assistant vice president, communications, marketing and events.
Works closely with the AVP to develop a comprehensive digital channel strategy (web, social, SMS and e-mail) that provides a roadmap for the Department, drives content marketing strategy and informs asset development by the Creative Services team.
Oversees development and implementation of a comprehensive content marketing strategy and ensures content and messaging across all digital and web channels aligns with the overall strategic marketing and communications priorities for the division? provides necessary supervision and direction on content and design needs.
Consults with internal clients regarding project scope, strategy and content for web presence, email marketing and social media as it pertains to specific projects, programs or events.
Owns relationships with internal and external development teams and thirdparty digital agencies.
Fosters a deep understanding of digital platforms and applies technical knowledge to improve service to our clients through recognizing deficiencies and providing more effective solutions
Works seamlessly with project manager and director of creative services to plan and execute assigned projects.
Reviews new marketing technologies to bring Advancement to forefront of development in digital marketing and works with senior director of information and systems and analytics to proactively implement plans to incorporate emerging technologies, where appropriate.
Leads and oversees day-to-day operations of digital platforms including development, QA, and deployment of website, social media and SMS/email projects
Leads special projects as assigned, such as branding projects, digital plan for comprehensive campaign, etc.
The University is committed to equal opportunity, affirmative action, and eliminating discrimination and harassment. Miami University does not discriminate on the basis of age, color, disability, gender identity or expression, genetic information, military status, national origin, pregnancy, race, religion, sex, sexual orientation or protected veteran status in its application and admission processes, educational programs and activities, facilities, programs or employment practices. Requests for reasonable accommodations/or disabilities related to employment should be directed to ADAFacultyStaff@MiamiOH.edu or 513-529-3560. Miami University's Annual Security and Fire Safety Report with information on campus crime, fires, and safety may be found at: http://miamioh.edu/campus-safety/annual-report/. Hard copy available upon request. A criminal background check is required. All campuses are smoke and tobacco free campuses.
Bachelor's degree and at least 5 years of progressively responsible digital marketing and web development experience inclusive of overall digital strategy, SMS/e-mail marketing, website development and social media marketing, or an equivalent combination of education, training, and experience.
Demonstrated ability to leverage data and analytics to develop digital strategies and campaigns.
Strong interpersonal, collaborative, and organizational skills.
Strong project/time management and multitasking abilities.
Creative problem-solving ability and excellent analytical skills
Internal Number: 495405
About Miami University
“Miami University, a student-centered public university founded in 1809, has built its success through an unwavering commitment to liberal arts undergraduate education, with complementary quality graduate programs, and the active engagement of its students in both curricular and co-curricular life. With a student body of 16,000, Miami effectively combines a wide range of strong academic programs with faculty who love to teach and the personal attention ordinarily found only at much smaller institutions. Faculty and staff are highly valued for their contributions toward the Miami experience. Employees enjoy a competitive benefits package and stable work environment as they work to support the university’s educational mission. Miami’s main campus is located in Oxford, Ohio, 35 miles northwest of Cincinnati, with regional campuses located in Hamilton and Middletown, Ohio, and a center in Luxembourg. Known as one of the most beautiful campuses in the nation, Miami, the nation's tenth oldest public university, is recognized for its striking red brick Georgian-style architecture and tree-shaded lawns. Take a Virtual Tour from our website.”