The Johns Hopkins University University's (JHU) Krieger School of Arts and Sciences seeks an Executive Director of Marketing for its division of Advanced Academic Programs. The Advanced Academic Programs (AAP) division hosts programs in 13 discipline areas and offers 26 graduate degrees and 15 graduate certificates.
The AAP Executive Director of Marketing will create, coordinate, manage and implement a marketing strategy that will successfully position all programs in alignment with the University's mission. The ideal candidate is proactive, innovative and passionate about advancing the mission of higher education both nationally and internationally.
This position is based at the JHU campus in Washington, D.C., and requires occasional day travel to the Montgomery County and Baltimore campuses. The Executive Director of Marketing reports to the Associate Dean, Advanced Academic Programs.
Specific Duties & Responsibilities:
15% -- Performance Management
Manage 6-8 staff members.
Conduct annual reviews.
Provide and engage staff in professional development opportunities.
Provide ongoing feedback and constructive criticism.
Prioritize and direct work efforts, providing guidance and direction.
Motivate for higher collaboration and performance.
Conduct interviews and make recommendations for hire.
85 % -- Marketing Strategy and Management:
Coordinate the planning of comprehensive, multi-year marketing plans to achieve AAP's enrollment, academic, financial, and program goals.
Collaborate with the Executive Director of Enrollment Management to set division wide program enrollment-goals.
Lead the design and execution of all marketing collateral and the website.
Use data-driven models to segment inquiry population, maximize yields, and to enable accurate forward-looking inquiry projections
Collaborate and consult with other AAP departments, as well as Homewood campus entities for best practices and coordination of marketing efforts.
Develop, communicate and manage marketing policies and practices for all AAP Faculty and staff.
Develop and disseminate marketing reports and plans to the Dean, the Sr. Associate Dean, Associate Dean, program directors and staff.
Plan and manage productive relationships with third-party vendors of marketing services and technologies in consultation with the Associate Dean and the AAP senior leadership team.
Minimum Qualifications (Mandatory):
Bachelor's degree in related field and five years related experience.
Master's degree in marketing, communications, public relations or another related field.
7 years of experience of marketing in higher education.
Significant experience in promoting on-line educational opportunities and graduate degrees in higher education.
Special Knowledge, Skills, and Abilities:
Significant work with 3-party vendors in developing collateral and digital marketing campaigns.
Demonstrate understanding of the development of successful marketing campaigns in higher education.
Ability to demonstrate hands-on expertise in the development, management, understanding, and maintenance of complex marketing plans.
Comprehensive understanding of marketing data analysis, report development, and report delivery mechanisms.
Ability to manage diverse tasks with frequent interruptions, meet deadlines with competing demands.
Ability to build and manage productive relationships with external vendors and partners.
Outstanding interpersonal and communication skills, excellent attention to detail, and self-confidence.
Experience overseeing marketing plans for international students a strong plus.
Technical Qualifications or Specialized Certifications:
Expert in Microsoft Office Suite, especially MS Excel and strong fluency with a CRM.
Experience using Salesforce in a Higher Education recruitment and retention context.
Classified Title: Sr. Communications & Marketing Manager Working Title: Director of Marketing, AAP Role/Level/Range: L/04/LD Starting Salary Range: Commensurate with experience Employee group: Full Time Schedule: M-F, 8:30 a.m. to 5 p.m. Exempt Status: Exempt Location: 01-DC:District of Columbia Department name: 60007953-AAP Marketing Personnel area: School of Arts & Sciences
The successful candidate(s) for this position will be subject to a pre-employment background check.
If you are interested in applying for employment with The Johns Hopkins University and require special assistance or accommodation during any part of the pre-employment process, please contact the HR Business Services Office at email@example.com. For TTY users, call via Maryland Relay or dial 711.
The following additional provisions may apply depending on which campus you will work. Your recruiter will advise accordingly.
During the Influenza ("the flu") season, as a condition of employment, The Johns Hopkins Institutions require all employees who provide ongoing services to patients or work in patient care or clinical care areas to have an annual influenza vaccination or possess an approved medical or religious exception. Failure to meet this requirement may result in termination of employment.
The pre-employment physical for positions in clinical areas, laboratories, working with research subjects, or involving community contact requires documentation of immune status against Rubella (German measles), Rubeola (Measles), Mumps, Varicella (chickenpox), Hepatitis B and documentation of having received the Tdap (Tetanus, diphtheria, pertussis) vaccination. This may include documentation of having two (2) MMR vaccines; two (2) Varicella vaccines; or antibody status to these diseases from laboratory testing. Blood tests for immunities to these diseases are ordinarily included in the pre-employment physical exam except for those employees who provide results of blood tests or immunization documentation from their own health care providers. Any vaccinations required for these diseases will be given at no cost in our Occupational Health office.
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Johns Hopkins University remains committed to its founding principle, that education for all students should be grounded in exploration and discovery. Hopkins students are challenged not just to learn but also to advance learning itself. Critical thinking, problem solving, creativity, and entrepreneurship are all encouraged and nourished in this unique educational environment. After more than 130 years, Johns Hopkins remains a world leader in both teaching and research. Faculty members and their research colleagues at the university's Applied Physics Laboratory have each year since 1979 won Johns Hopkins more federal research and development funding than any other university. The university has nine academic divisions and campuses throughout the Baltimore-Washington area. The Krieger School of Arts and Sciences, the Whiting School of Engineering, the School of Education and the Carey Business School are based at the Homewood campus in northern Baltimore. The schools of Medicine, Public Health, and Nursing share a campus in east Baltimore with The Johns Hopkins Hospital. The Peabody Institute, a leading professional school of music, is located on Mount Vernon Place in downtown Bal...timore. The Paul H. Nitze School of Advanced International Studies is located in Washington's Dupont Circle area.