1. Provide vision, leadership and counsel for F&ES's communication, marketing and branding. Lead short- and long-term communication planning for F&ES with insights into audiences, channels and culture to elevate awareness and understanding of the school and its faculty, and support its mission, goals and objectives. Ensure that strategic communications emanate from, amplify and actively assist at all times with the implementation of the School's strategic plan. 2. Support the Dean in her role as chief spokesperson for F&ES. Serve as a member of the F&ES Leadership Team, cultivating strong relationships to enhance communications objectives for the school. Craft and disseminate the School's narrative and mission to a range of audiences, in collaboration with the Dean and Senior Leadership team. 3. Develop and implement a comprehensive media relations plan at the local, national and global levels and across a variety of platforms. Manage relationships with external media sources, including developing and maintaining regular contact with media representatives in multiple disciplines. Pursue media coverage creatively and aggressively. 4. Help to build communications capacity and impact for key stakeholders in the School (the Dean, faculty, administration, and others) by working with them on content, developing training as needed, and preparing them for media interviews. 5. Develop and implement an integrated digital communications strategy. Set the vision and strategic plan for web design and maintenance. 6. Lead a data-driven process to identify key messages, stakeholders and audiences, and work consistently to tell School stories, including translating faculty scholarship into impactful stories for the public. Develop benchmarking criteria and track and evaluate the effectiveness of communications strategies on a regular basis. 7. Maintain the Yale brand and graphic identity standards. Create a consistent, unified message and School brand and ensure its consistent application and use across School constituencies. 8. Lead and support a talented communications team that includes web operations, graphic design, and media relations and outreach specialists. 9. Create and implement an appropriate and comprehensive crisis communication strategy. Lead responses for the School, Dean and Leadership Team in crisis situations, requiring 24/7 attention and intense media/public scrutiny. Articulate the School's position via personal interviews or written responses. 10. Manage relationships with key campus stakeholders with a high degree of professionalism, judgment and understanding of stakeholder goals. Coordinate and collaborate with other communications professionals to achieve institutional goals including, but not limited to, the Yale Office of Public Affairs and Communication. 11. Support efforts to advance the School's commitment to diversity and inclusion. 12. Perform other duties as assigned.
Preferred Education: Knowledge of the environment, sustainability and/or forestry. Master's degree in communications and/or journalism or related field.
Preferred Education, Experience and Skills: Knowledge of the environment, sustainability and/or forestry. Master's degree in communications and/or journalism or related field.
Posting Position Title: Senior Communications Officer, FES
Required Skill/ability 3: Exhibited ability to decipher environmental and scientific information in a manner appropriate for intended audiences.
Work Week: Standard (M-F equal number of hours per day)
University Job Title: Executive Director of Strategic Communications
Required Skill/ability 1: Collaborative and strategic leader, with proven expertise managing creative professionals in writing, journalism, website development graphic design, photography, and/or video.
Required Skill/ability 4: Excellent oral and written communication skills. Writing samples will be requested at the time of an interview.
Required Skill/ability 2: Proven expertise in planning and executing integrated media strategies, including developing and implementing strategic communication plans.
Bachelor's degree in Journalism, Communications, Humanities or related field and eight years of experience in public relations, journalism, television, corporate communications or agency work or an equivalent combination of education and experience.
Internal Number: 55842BR
About Yale University
Yale University is an American private Ivy League research university located in New Haven, Connecticut. Founded in 1701 in the Colony of Connecticut, the university is the third-oldest institution of higher education in the United States.