University Support Services LLC (USS) is the North American correspondent for St. George's University (SGU), a leading center of international medical education, drawing students and faculty from 140 countries to the island of Grenada, in the West Indies. SGU has helped change lives through its more than 20,000 alumni, which include physicians, veterinarians, scientists, and public health and business professionals across the world.
The Manager, Brand and Content within the Office of Marketing, Recruitment and Enrollment Operations (MREO) ensures that all published and online, offline, and internal marketing and promotional material follow the University brand standards and works to increase brand awareness across target markets around the world. The Manager is the “keeper of the written word” and manages the workflow of all University publications and digital material, ensuring that all content is accurate and consistent. The Manager assists in providing strategic editorial oversight for content development relevant to the market and audience. This position executes a strategic content marketing plan as well as generates, disseminates and evaluates marketing content across multiple platforms and publications. The Manager is a key source in recruiting students to SGU through strategic communications, public relations and social media content. The Manager collaborates with recruitment, media strategy, communications and public relations leaders to create and execute a high-impact, integrated communication campaigns aimed at a range of university audiences. This position reports to the Director, Communications.
Execute and manage comprehensive marketing content targeted toward prospective students and parents/influencers including email, text, and social media throughout the recruitment journey from first contact through matriculation.
Collaborate with the Director, Public Relations, Senior Editor, and Writers on execution of writing, editing, and formatting of content.
Hands-on day-to-day delivery of admissions communications templates including email, letters, and communication from Admissions Officers and the Dean of Admission.
Review, monitor and test web-related content for multiple prospect and student facing websites.
Align digital, email and print marketing with SGU’s brand and content strategy.
Liaison with other marketing partners and developers to ensure that content is optimized towards students and parents/influencers.
Write, produce and compile informational material, stories, profiles and other content for recruitment, admissions and communications designed to reach targeted audiences.
Maintain and monitor brand communication to both prospective and current students.
Execute brand content for several platforms and publications.
Use data to analyze, track and forecast content. Perform analysis to adjust content approach as necessary.
Create and maintain writing resources, templates and other content tools.
Maintain SGU brand identity and work to maintain and promote throughout all internal and external marketing efforts.
Create professional, compelling, accurate and audience appropriate content, conforming to SGU’s institutional brand and style.
Write, curate and edit content.
Perform other duties as assigned.
Essential Knowledge, Skills & Abilities
Dynamic individual who on a daily basis demonstrates passion, heart, positivity, and teamwork.
Effective storyteller who uses the written word to engage, inspire, and drive desired results tied to strategic plan.
Outstanding written skills for various platforms.
Well-spoken and articulate; strong interpersonal skills with ability to communicate well both written and verbally.
Passion for implementing carefully planned web content.
Understanding and knowledge to maintain brand consistency.
Ability to develop, improve and implement best practices.
Foster extensive collaborative relationships with stakeholders throughout the marketing and communications teams.
Creative-mindset with attention to detail.
Able to effectively and proactively build relationships with peers, University staff, and administration.
Able to work well under pressure and in a fast paced, dynamic environment.
Significant organizational skills with ability to set priorities, identify and solve problems, and be responsive to customer care.
Working knowledge of HTML
3+ years of experience in content management, journalism, public relations and/or communications.
Bachelor’s Degree in Communications preferred.
Work Environment/Physical Demands
This job is performed in a positive, creative and collaborative environment.
Hours and Travel
A typical work week is 37.5 hours. Flexible hours required to implement initiatives and execute deliverables.
This position may require travel to implement strategic initiatives as appropriate.
About University Support Services/St. George's University
About University Support Services: University Support Services LLC is a Delaware limited liability company located in New York providing services under contract to St. George’s University Limited, a Grenada corporation and the owner and operator of St. George’s University, which includes the St. George’s University School of Medicine and the St. George’s University School of Veterinary Medicine.
About St. George’s University: St. George’s University is a top center of international education, drawing students and faculty from 140 countries to the Caribbean island of Grenada, in the West Indies. With more than 17,000 graduates across the world, the University offers medical and veterinary medical degrees, as well as undergraduate and graduate degrees.