Assistant Director, Alumni Digital Engagement and Promotions
Description: Support expanding and improving Alumni Engagement and Fundraising strategic initiatives via digital media. Be part of a new team, whose objectives are to develop, execute and measure a new alumni-centric digital engagement plan inclusive of social media, email, web, giving platforms, video assets, crowdfunding as well as new content and channels that will be developed over time. Contribute creative, editorial, and production ideas to the development of the Alumni Digital Engagement Strategy, and be responsible for many aspects of its day-to-day execution.
Campus Location: Boston Campus
Required Knowledge: ? Bachelors degree required in marketing, communications or equivalent experience. ? 3-5 years of experience producing digital content and managing email, website and social media marketing in an agency, higher-education, or in a complex fundraising environment. ? Highly developed skills in communications writing and editing for digital channels. ? Journalistic, storytelling and marketing intuition; ability to identify and react to trending topics. ? Self-starter who can recognize or create opportunities and move quickly to capitalize on them. ? Ability to multitask, organize and meet very distinct deadlines. ? Ability to work collaboratively across the organization to bring ideas to life, execute projects optimally, and manage expectations of colleagues in a productive manner. ? Proven experience in developing digital and print content with a focus on advancing organizational goals and objectives.
Preferred/Desirable Knowledge: ? Demonstrated computer competency with common production software suites, such as photo editing, email, events and crowdfunding marketing tools, and analytics reporting software. Some design experience is a plus. ? Some knowledge and passion for Emerson College and our alumni community. ? Knowledge and experience with the implementation of best practices in digital marketing, social media, and email marketing. Experience working in higher education, alumni engagement or fundraising is a plus. ? Ability to work cooperatively to achieve common goals; support collaboration and the sharing of information. ? Impeccable attention to detail.
Required Prior Work Experience:
Diversity Statement: Emerson College believes diversity enriches the educational experience by providing students with the opportunity to learn from individuals who may have different backgrounds, experiences, and perspectives. Engagement with diversity in the curriculum, in our co-curricular offerings, and all other aspects of the College enhances the personal and intellectual growth of all members of our campus community. Emerson is committed to strengthening communities, including our workplace, by fostering the development of the intercultural competencies necessary for meaningful citizenship in an increasingly complex, pluralistic society.
Emerson College is the nation’s premier private college dedicated exclusively to majors in communication and the arts in a liberal arts context. It is located in the theater district in the dynamic multi-cultural city of Boston in close proximity to major arts institutions, media outlets, and research centers. The College enrolls 3,783 undergraduate students and 641 graduate students from 71 countries and 48 states. Emerson College is committed to an active, intentional, and ongoing engagement with diversity – in its people, in the curriculum, and in the College’s intellectual, social, cultural and geographical communities. Our inclusive excellence framework recognizes that institutional excellence comes from fully engaging with diversity in all aspects of institutional activities. Members of historically under-represented groups are encouraged to apply.