This position manages the Banner Health reputation and earned media function for Tucson and Southern Arizona to ensure organization and coordination of news media outreach and response. This position will ensure that topics for earned media outreach effectively promote Banner Healths mission, values, vision, brand and other organizational strategies and priorities. This position works collaboratively with other areas of Customer & Brand Experience (CBE) to guarantee maximum leveraging of earned media across multiple communications platforms and audiences.Manages all inbound requests and outbound messaging from/to news media in Tucson and Southern Arizona. Will serve as primary point-of-contact for media regarding Banners academic medicine division in Tucson. Manages proactive earned media outreach through pitches, press releases and digital postings that increase customer preference and awareness of the Banner brand. This is accomplished by ensuring that Banner Health brand strategies and objectives are strongly positioned within pitches, postings and press releases. Ensures that appropriate spokespeople are chosen to represent the Banner Health brand in earned media interviews. This includes the implementation of a standard earned media briefing for interviewees that helps orient them to interview context and questions. Keeps key Tucson and academic medicine division stakeholders informed of all media activities that present risk to Banner Healths public reputation. Likewise, informs them of additional coverage that positions Banner as the leading health provider in Southern Arizona. As needed, will act as Banner spokesperson. As needed, participates in entity disaster committees to ensure appropriate communications support is provided for successful disaster management. May also serve as on-call earned media resource to respond to unanticipated entity or corporate events/situations.
Interprets internal and external business challenges and recommends best practices to improve services, processes or products.
Solves complex problems. Takes a broad perspective including coordination with others outside own work unit, to identify innovative solutions.
Anticipates customer needs; assesses requirements and identifies new solutions. Interacts primarily with department and cross-department peers, supervisor, customers, peers managers, patients and physicians.
Makes decisions guided by policies in non- standard situation. Impacts the achievement of operational, project or service objectives. Monitors and controls costs of own work and may manage budgets for moderate sized projects or programs.
Bachelors degree or equivalent working knowledge in the field of Public Relations, Communications or Marketing.
Must possess a strong knowledge of public relations, earned media industry process and/or marketing as normally obtained through the completion of a bachelors degree in business administration, marketing, journalism or related field. Skill level typically achieved through five-plus years experience in public relations, communications, and/or marketing. Possesses ability to manage multiple projects and initiatives simultaneously. Excellent writing, editing and presentation skills. Must possess excellent organizational and planning skills. Superior project management and time management skills. Self-motivated and great interpersonal skills.
A working knowledge of major trends in health care, mass communication and the earned media industry process is preferred. Knowledge and experience with nonprofit marketing communications preferred.
Additional related education and/or experience preferred.
You want to change the health care industry – one life at a time. You belong here. You’re excited to be part of the dramatic changes happening in the health care field. In fact, you thrive on change. But you also understand that excellent, compassionate patient care is the true measure of the success of these changes. You belong at Banner Health. Our award-winning, comprehensive health system includes 23 hospitals in seven western states, primary care health centers, research centers, labs, a network of physician practices and much more. Throughout our system, skilled, compassionate professionals use the latest technology to change the way care is provided. If you’re looking to be a key contributor to a forward-looking organization, you’ll experience a wide variety of professional advantages: •Our vision for changing the future of health care gives you the opportunity to leverage your abilities to achieve something historic. •Our expansive system offers you an unmatched variety of clinical settings – from large urban trauma center to small rural hospital, ambulatory to home health. Our system also includes hospitals specializing in cancer, heart health and pediatrics. •Our many loc...ations also translate into a broad selection of exciting and rewarding lifestyle options – from the big city to the wide-open spaces. •Our commitment to healthcare innovation means you always have the latest technologies at your fingertips to help you provide the finest care possible. •The size, success and growth of our system provide you with the stability and options to pursue your desired career path. •Our competitive compensation and comprehensive benefits offer you options to complement your unique needs.