University Support Services LLC (USS) is the North American correspondent for St. George’s University (SGU), a leading center of international medical education, drawing students and faculty from 140 countries to the island of Grenada, in the West Indies. SGU has helped change lives through its more than 20,000 alumni, which include physicians, veterinarians, scientists, and public health and business professionals across the world.
The Content Writer is part of the Office of Marketing, Recruitment and Enrollment Operations (MREO) and is a primary driver in helping to tell the story of SGU and is responsible for a range of written materials that help strengthen the University’s brand and narratives. Written materials produced by the Content Writer will be used in a range of outlets including marketing and promotional materials, alumni correspondence, website material, social media outlets and other University communication sources. The Content Writer will partner in a close and collaborative way within the team of content writers and senior editors, reporting into the Director, Public Relations.
Articulate and create a spectrum of content needs, including articles, features, profiles, and materials, while ensuring alignment with SGU’s overarching brand.
Publish brand oriented material which include but are not limited to admission communications, publications (internal and external), articles, press releases, op-eds, proposals, speeches, promotional materials, talking points, FAQs, blogs, web copy, and social media posts, among others.
Work collaboratively with a team of writers, editors, designers, web developers, and multimedia storytellers, enhancing the visibility and reputation of the University.
Write for a range of materials - from homepage news articles to feature stories, for a variety of audiences, including alumni, prospective students, families and pre-health advisors.
Research and write news and feature articles for University print and online publications. Conduct interviews with subjects in person, by phone, or email as applicable.
Edit work of other members of the department as needed
Network with university leadership, faculty, staff, students, and alumni to identify story opportunities that support the university brand identity.
Collaborate in conceptualizing promotional materials for print and online media.
Edit print and electronic materials produced by the Marketing, Recruitment, Enrollment and Operations (MREO) Office, providing editing and style advice as appropriate.
Conceive, research, write, edit, and/or publish written materials and strategic communications for various departments and platforms of the University.
Determine content and sources needed, ensuring materials are written accurately, with clarity and effectiveness.
Write and edit materials under tight deadlines.
Simplify and condense complex materials into fluid, palatable and engaging material.
Understand and apply principles of search engine optimization (SEO) to ensure materials are easy to find.
Write concisely and targeted toward each applicable audience to accommodate various needs and forums.
Flexibly adapt writing style to accommodate different media outlets and audiences.
Collaborate with department peers, consulting with and advising regarding their communications needs.
Develop publications and website content to meet communication needs.
Performs other duties as assigned.
Essential Knowledge, Skills & Abilities
Dynamic individual who on a daily basis demonstrates passion, heart, positivity, and teamwork.
Outstanding storyteller who uses the written word to engage, inspire, and drive the reader to a desired action.
Excellent communication and interpersonal skills.
Proven record of writing successful articles and feature copy.
Solid experience in full range of e-communications marketing tools, including social media.
Ability to perform at the highest level under tight deadlines and in a team environment.
A consistent service orientation.
Highly organized, enthusiastic and creative.
Thorough knowledge of and demonstrated professional experience with the fundamentals of writing, grammar, syntax, style and punctuation.
Demonstrated skills to write clear, lively, engaging and compelling copy in a variety of styles appropriate to target audiences and/or the broader public.
Experience developing and leveraging a message house or other messaging tool.
Experience writing talking points and holding statements.
In-depth research and fact verification skills.
In-depth interpersonal communications skills, including active listening and effective collaboration skills. Ability to effectively give and receive criticism. Ability to incorporate multiple, and at times conflicting, sources of edits and feedback.
Demonstrated analytical and critical thinking skills.
Advanced skill in taking initiative to creatively identify and present story ideas.
Demonstrated ability to be self-directed and self-motivated.
Ability to be forward thinking to keep abreast on the latest communications technology and/or practices.
Time management, multitasking and organizational skills. Strong attention to detail. Problem recognition, avoidance and resolution skills. Advanced skill in meeting deadlines.
Working knowledge of computer applications for publishing and web production.
Bachelor’s degree in journalism, English, communications or a related field and experience.
3+ years’ experience as a journalist, copy editor or writer with an integrated marketing and communications firm preferred
Work Environment/Physical Demands
This job is performed in a positive, creative and collaborative environment.
Hours and Travel
A typical work week is 37.5 hours Monday through Friday 9am to 5pm.
Flexible hours required to implement initiatives and execute deliverables.
About University Support Services/St. George's University
About University Support Services: University Support Services LLC is a Delaware limited liability company located in New York providing services under contract to St. George’s University Limited, a Grenada corporation and the owner and operator of St. George’s University, which includes the St. George’s University School of Medicine and the St. George’s University School of Veterinary Medicine.
About St. George’s University: St. George’s University is a top center of international education, drawing students and faculty from 140 countries to the Caribbean island of Grenada, in the West Indies. With more than 17,000 graduates across the world, the University offers medical and veterinary medical degrees, as well as undergraduate and graduate degrees.