The Director of Student Recruitment for Digital and Continuing Education is responsible for the recruitment of new students to LSU Online fully-online degree and certificate programs, as well as continuing education and community programming. This position reports through the Vice Provost for Digital and Continuing Education and works collaboratively with the CMO/Director of Marketing and Retention. This position leads the creation of a team of Enrollment Concierges, who are the first point of contact prospective students have with LSU's fully online programs. The Director of Student Recruitment will support the design of the workflow and automated communications related to student recruitment for online programs, and also craft the team, create KPIs, ensure high-level team performance, and support world-class customer service at LSU. This position will create an incoming and outgoing series of communications, ensuring that Enrollment Concierges are continually outreaching to leads in support of matching our programs with qualified students seeking to improve their lives and career outcomes through a certificate, micro-credential or degree at LSU. The Director of Student Recruitment has KPIs associated with the conversion of inquiries into applicants into enrolled students. Work with Marketing and Retention to test messaging to potential students and look closely at data to adapt website presence, email and text messaging, and phone scripts in order to best address student needs and support enrollment gains.
Lead student recruitment for online and professional programs from single courses to micro-credentials to full certificate and degree programs. Primarily responsible for enrollment growth, and supporting converting leads to applicants to enrollments in support of the University's mission of access to higher education and economic mobility for post-traditional and non-traditional learners. (35%)
Effectively utilize data to maximize team time and effort in reaching out to students and providing support through the application process. Collaboratively work to drive growth through excellent customer service and contact with students. (25%)
As a member of the leadership team of DCE, set team expectations and KPIs; manage the team "call center" and ensure excellence in operations. (20%)
Support A/B testing, collaborate on the strategies related to website and virtual presence, implement new technologies as necessary (in collaboration with IT) to drive enrollment growth, create scripts and guidelines, streamline and automate processes, lead QA on all procedures related to recruitment. (20%)
Bachelor’s degree and five years of experience.
At least 3+ of those years running recruitment and/or sales phone center
Demonstrated experience in converting prospects to customers, preferably leads to students, though not required to be within the education sector
Demonstrated experience utilizing data to improve processes
Demonstrated experience developing scripts, implementing QA, and training team members
Demonstrated experience leading customer-facing teams to high performance
Seven or more years of experience
Experience converting students in an online education endeavor
Experience working within a large system or large institution, but in an agile fashion
Special or Physical Qualifications
Evening and weekend hours sometimes required.
Please provide cover letter, resume and three (3) professional references including name, title, phone number and e-mail address.
A copy of your transcript(s) may be attached to your application. However, official transcripts are required prior to hire.
Attach ALL required documents under the "Resume/CV" section of your application.
Additional Position Information:
Background Check - An offer of employment is contingent on a satisfactory pre-employment background check.
Benefits - LSU offers outstanding benefits to eligible employees and their dependents including health, life, dental, and vision insurance; flexible spending accounts; retirement options; various leave options; paid holidays; wellness benefits; tuition exemption for qualified positions; training and development opportunities; employee discounts; and more!
Position is open until filled.
LSU is committed to diversity and is an equal opportunity / equal access employer.
HCM Contact Information:
Questions or concerns can be directed to the LSU Human Resources Management Office at 225-578-8200 or emailed HR@lsu.edu