Responsible for championing the Association’s digital engagement initiatives through the daily management of the Y’s social media, Web and e-mail marketing efforts ensuring accurate and timely communication with members, donors and community stakeholders. Produces original digital content across a variety of platforms to tell the Y story and articulate the voice and vision of the Association. Also has a supporting role in the planning, editing and writing of marketing communications materials.
Work with the Vice President of Marketing and Communications to develop and execute strategic digital engagement campaigns, ensuring consistency, effectiveness and coordination across all new and existing platforms, including the website, email and social media tactics across the Association.
Create and design compelling, relevant and timely website and blog content, ensuring user experience is fresh and interactive at all times. Respond to member and community inquiries obtained via digital media sources in a timely and accurate manner.
Plan and implement relevant and strategic e-mail content for members, donors and community stakeholders.
Plan and implement relevant and timely social media tactics across a variety of platforms, including Facebook, Twitter, Instagram, Pinterest and YouTube. Stay up-to-date on emerging trends and best practices and offer counsel on how to acquire new fans, followers and influencers.
Produce original promotional videos, photographs and Y stories to share across a variety of digital platforms, including the Y’s website, www.jolietymca.org, and social media outlets.
Contribute copy that is consistent and an accurate reflection of the Y’s brand for a variety of marketing materials, including press releases, promotional brochures and advertisements.
Demonstrate strong proofreading skills and an understanding of AP style.
Serve as an advocate and expert on YMCA graphic standards, adherence and applications.
Assist with marketing efforts associated with the Y’s special events, as needed.
Bachelor’s degree in Marketing, Communications, Journalism or equivalent with 2-3 years experience preferred. Preferred candidate will have had previous internship experience.
Proficient in standard MS Office business software.
Familiarity and proven success utilizing social media outlets for marketing purposes required.
Strong organizational skills and ability to manage a variety of projects, work independently, multi-task and meet deadlines.
Demonstrated ability to write clear, precise, persuasive and promotional communications.
About Greater Joliet Area YMCA
The Y is a powerful association of men, women and children from all walks of life joined together by a shared passion: to strengthen the foundations of community. One of the area’s leading nonprofits, the Y is strengthening our community through Youth Development, Healthy Living and Social Responsibility.
The Greater Joliet Area YMCA has been serving families—regardless of age, income or background—from throughout Will County and its surrounding areas since 1928. A mainstay in the Joliet community for more than 85 years, the Y brings families closer together, encourages good health, and fosters connections through fitness, sports, fun and shared interests.